【作者】 廉凯；

【导师】 刘庆林；

【作者基本信息】 山东大学 ， 国际贸易学， 2009， 硕士

【摘要】 20世纪90年代以来,服务业国际转移逐渐成为继制造业国际转移之后国际产业转移的新一轮高潮,服务业FDI作为服务业国际转移的重要方式,在全球直接投资总量中的比重不断增加,对服务业国际转移的发展乃至服务业的全球化都起着重要的推动作用。服务业跨国公司进行直接投资时面临的重要问题之一就是选择市场进入模式。中国加入世贸组织以后,按照入世承诺,大多数服务业部门开始对外开放,面对服务业国际转移的浪潮,如何有效地吸引服务业FDI,引导服务业跨国公司选择有利于中国经济发展的直接投资模式,就成为中国政府考虑的重要问题,而对于中国服务业企业而言会面临前所未有的激烈竞争,同时可以通过对服务业跨国公司的学习和模仿,逐渐形成中国服务业企业自身的核心竞争力,服务业直接投资中国市场进入模式的选择会影响这种技术溢出效应的程度。从另外一个方面来看,中国政府面对日益激烈的国际竞争,提出了“走出去”的指导方针,对中国服务业企业而言,如何选择对外直接投资市场进入模式,选择何种直接投资市场进入模式,成为影响中国服务业企业成功“走出去”的重要因素,因此服务业直接投资市场进入模式选择的研究对中国服务业的发展具有重要的现实意义。本文以最新的服务业FDI理论研究成果为理论基础,以服务业FDI市场进入模式的选择为研究目标,综合采用理论分析、博弈分析、比较分析等各种方法,不仅从理论上分析影响服务业FDI市场进入模式选择的各种因素,并且立足中国实际研究中国吸引服务业FDI市场进入模式的选择和中国服务业企业对外直接投资市场进入模式的选择,实现了理论与实际相结合,强调文章的理论性和实践性并重。具体研究内容包括:(1)服务业FDI市场进入模式的类型、内在特性和影响因素。各种直接投资市场进入模式有其内在特性,内在特性的不同导致各种市场进入模式间互有优缺点。服务业直接投资市场进入模式的影响因素一直是学者关注研究的重点,本文力图从服务业自身特点出发,全面准确地研究影响服务业FDI市场进入模式的因素,为形成服务业直接投资市场进入模式的分析框架提供理论基础。(2)从服务业跨国公司和东道国政策两个角度出发,通过建立博弈模型,分析了服务业FDI市场进入模式的选择问题。模型分析结论表明,提供高质量服务产品的服务业跨国公司倾向于控制程度高的进入模式,同时会选择适当的股权比例限制技术外溢,另一方面,中国引资过程中中央政府与地方政府的政策一致性成为影响服务业FDI市场进入模式选择的重要因素。两个视角的研究为中国在吸引服务业FDI过程中,引导服务业跨国公司选择有利于中国服务业发展的市场进入模式提供了新的分析框架。(3)分析研究中国吸引服务业FDI中模式的选择和中国服务业企业对外直接投资市场进入模式的选择。面对服务业国际转移的发展趋势,如何根据中国国情引导有利于中国经济发展的直接投资模式和如何中国服务业企业应该如何选择对外直接投资市场进入模式就成为影响中国服务业发展的两个重要问题。本文,最后根据理论和实证分析的结果,提出了合理引导服务业直接投资模式以及中国服务业企业如何选择直接投资市场进入模式的政策建议,包括从政府和企业两个层面采取有效措施,抓住服务业直接投资兴起的机遇,实现中国经济的又一次跨越式发展。更多还原

【Abstract】 Since the 1990s, service industry international transfer becomes the new tr end of international industry transfer after manufacture industry international tra nsfer and service industry foreign direct investment is one of the most importa nt ways of service industry international transfer. Recently the percent of servic e industry foreign direct investment in foreign international investment is on th e rising and service industry service industry international transfer plays an imp ortant role in the development of service industry international transfer and ser vice industry globalization. One of the most important questions that service m ultinational enterprises making the foreign direct investment face to is the choi ce of foreign direct investment entry modes..China have entered the WTO and with the promise,. Facing the trend of service industry international transfer, how to get the entry mode of service industry foreign direct investment that on the benefit of Chinese economy become the important question that Chinese government has to think of. For Chinese service firms, the competition will become cruel but they can imitate and learn the service multinational enterprises to form their own core competence. The choice of entry modes for service industry foreign direct investment may limit restrict the extend to overflow of service technology. On the other hand, Chinese government made the "Go out" policy for Chinese service firms So how to choose the entry modes of foreign direct investment become an important part that influences Chinese service firms make the foreign direct investment successfully.This paper takes the latest theory of service industry foreign direct as theorial base and takes the choice for entry modes of service Industry foreign direct investment as research objective, by comprehensively using theory analysis, empirical analysis, game theory analysis and comparative analysis. This paper not only try to analyze the common factors of choice for service industry foreign direct investment entry modes, but also research the choice of entry modes that service industry foreign direct investment in China and the entry modes that Chinese service firms makes foreign direct investment should choose. That makes theory and practice together and both of those are important. What this paper researches as following: (1) the types, internal characteristics and influence factors of service industry foreign direct investment. The internal characters lead to the advantage and disadvantage of kinds of service industry foreign direct investment entry modes. The influence factors of service industry foreign direct investment entry modes are always the emphsis of economists’ research. This paper tries to research influence factors of service industry foreign direct investment comprehensively and exactly to form the theoncal basis of common analysis frame. (2) From the perspective of services transnational corporations and host country policy, this paper establishes game model of services FDI market entry model. The result shows that the services transnational corporations which provide high-quality services product tend to choose a high degree of control mode and they will select the appropriate proportion of equity to restrict the spill-over effect. On the other hand, the central government and local governments policy coherence influences the choice of services FDI market entry model. The game models we have established provide a new analytical framework for China attracting services FDI and making policy to guide the choice of services FDI market entry model. (3) analysis of choice for entry modes of service industry foreign direct investment tend to enter Chinese market and how Chinese service firm choose direct investment entry mode. Both of those play an important role in Chinese service industry development.At last , we give the reasonable advice of guiding the service industry for eign direct investment entry modes as home country andchoosing direct invest ment entry modes as investing firms, which including the effective measures from government and firms. Catch the chance of service industry foreign direct investment and Chinese economy will growing fast.更多还原