【作者】 王丽歌；

【导师】 郑智斌；

【作者基本信息】 南昌大学 ， 新闻学， 2008， 硕士

【摘要】 以个人为主导的网络传播兴起是互联网发展最显著的一个成果,可以将其视为个人传播时代正式到来的标志。公众议题的兴起又是个人传播发展的结果。公众议题突起于媒介议题之外,在体现社会进步的同时,也凸显了互联网的解构力量。个人媒体一定程度上引领了传统新闻媒介忽视的公共领域,并因其社会功能带来了不可忽视的影响。笔者希望通过对WEB2.0技术的主要表现形式探讨,如博客(Blog),聚合资讯(RSS),标签(Tag),维基百科(Wiki)等,以本研究期间发生的有影响的事件为切入点,从传播学的角度提出个人媒体、个人传播的概念和内涵,考察个人媒体的表现,研究它们的话语与生产、传播观念、使用满足和文化特征等,并归纳出个人媒体在个人功能和社会功能方面的表现,进而描绘出一幅WEB2.0时代个人媒体应用以及它对社会和传统媒体影响的图景。同时,运用哈贝马斯的公共领域理论来探讨网络个人媒体勾勒与构建未来公共领域的可能性,以及网络个人媒体对公共空间理论的演绎和应用。最后,总结出政府如何引导和管理个人媒体,个人媒体用户如何自律,在给人类自由的同时,如何更好地让这一系列的新技术服务人类信息的需要。笔者认为,个人媒体盛行的根本在于人的主体性进一步解放、社会思想进一步多元化、社会关系(网络)和社会利益更加复杂化。个人媒体不仅是个人话语、知识和思想的工具,更在结构一种新的社会、社会关系和社会资源。个人媒体将在构建一个个人性和公共性互动、互塑和制衡的未来社会中发挥积极作用。更多还原

【Abstract】 The popularity of the individual-oriented network communication is the most significant result of the development of the network, which brings us into the individual-oriented communication era. The emerging of public issues is the result of the development of the individual-oriented communication. The public issues appear out of media, which can indicate both social development and the deconstruction power of internet. It focuses some public spheres which were ignored by traditional media and brings new social functions.By discussing the main form of WEB2.0 technology, such as Blog, Really Simple Syndication (RSS), Tag, and Wikipedia and so on. By investigating the form of we media, its discourse and production, communication ideas, the satisfaction of using and culture features, I try to generate individual function and social functions of we media and get the concept as well as the connotation of we media and personal communication.At the same time, by using the theory of public space, discuss whether it is possible for the personal media to build the public space in the future, and find the practice of personal media. In order to meet the need of information, that the government should know how to guide and govern we media, and people of we media know how to disciple themselves. At the end, I conclude that we media brings freedom to people and do not bring the barrier to people.In short, the essence of the popularity of personal media is that man get liberated, in the meantime, various thinking appears, and social relations and social interests become complex. Personal media is not only an implement, but also build new social and social relation. Personal media will have positive influential on the future social in which personal and the public can interactive, check and balance.更多还原