节点文献
基于全生命周期的房地产项目供应链管理
【作者】 张勇;
【导师】 傅纯;
【作者基本信息】 中南大学 , 土木工程规划与管理, 2008, 硕士
【摘要】 房地产企业属于项目型组织,这就要求企业按照项目进行管理和组织,形成有利于项目实施的管理模式和制度。目前经济的周期性调整正在逐步改变房地产企业经营的市场环境,我国房地产市场开始由卖方市场向买方市场转变,顾客对产品的质量、成本和个性化的要求越来越高,房地产企业之间的竞争越来越激烈。正是在这样的背景下,将供应链管理的思想应用于房地产项目显得尤为重要。从专业化分工的角度看,房地产项目从构想、策划、定位和界定,到开发、营销和物业管理的全生命周期,包含着前后相贯的项目活动过程,以及与各活动过程紧密相关的不同组织,这些过程和组织构成了一个基于功能的项目网链结构模式。本文从三个方面对房地产项目供应链管理进行研究。首先,本文在界定房地产项目全生命周期概念的基础上,从房地产项目供应链管理现状及其特性出发,构建了基于全生命周期的房地产项目供应链集成管理框架——分别探讨了项目目标、项目过程、项目组织以及项目信息的供应链集成管理。其次,在房地产项目供应链集成管理框架下,本文在探讨房地产项目供应链设计原则、实施方式及设计程序基础上,依据房地产项目组织特性构建了基于全生命周期的供应链网络结构模型,并据此对供应链网络中的关键组织进行了分析,同时还讨论了房地产项目供应链信息共享问题。再次,在房地产项目供应链管理实施过程中,供应链合作伙伴选择是一个非常关键的管理过程。本文在探讨房地产项目供应链合作伙伴选择原则及流程的基础上,构建了合作伙伴选择的指标体系,采用层次分析和灰色理论等方法,对相关实例进行了验证分析。最后,本文从广义客户的视角出发,探讨了房地产项目供应链广义客户管理的内容与方法,分析了供应链客户关系管理面临的问题及其对策。
【Abstract】 Real estate enterprise belongs to the project organization, which requires the enterprises to carry out the management and organization according to the project, formatting the management mode and systems beneficial to the implementation of project. At present, the cyclical adjustment is gradually changing the business environment of real estate market, our real estate market is now changes from the beginning of a seller’s market to a buyer’s market, the requests of customers on product quality, cost and personalization have become higher and higher, and the competition between the real estate enterprises become more competitively. Under this background, applying the supply chain management on the real estate project is particularly important.From the point of view of specialization, real estate projects contains before and after the intersection of the project activities, as well as with the activities closely related to the different organizations, from the concept of planning, positioning and defining to the development, marketing and property management of the entire life-cycle These processes and organizations form a network project based on the function of the chain structure. This article has studied it in three aspects.First of all, on the based on defining the concept of the real estate project life cycle, and considering the real estate supply chain management and its characteristics of the starting, this paper built a management framework of the integrated supply chain of the real estate projects, in this management framework, I have discussed the project objectives, the process of the project, project organization, as well as information on the project’s integrated supply chain management.Secondly, in the integrated management framework of the Real estate projects supply chain, based on the design principles, and the implementations, and the design process of the real estate projects in the supply chain, This article built an organization of the supply chain network model on the based of the real estate project, and then analyzed the key organized in supply chain network, on the moment, I also discussed the issues in the real estate supply chain information-sharing.Thirdly, in the process of implementation of SCM, the choosing of supply chain partners is a critical management process. On the basis of the choosing partner’s principle and selecting process on real estate projects supply chain, I built a choice index system of partner’s choosing, used the theory of AHP-gray relation method and using case studies to verify the feasibility of the method.Finally, from the broad perspective of the customer, This article discussed the real estate supply chain management, customer generalized content and methods , and also analyzed the problems and countermeasures in the customer relationship management of the supply chain.
【Key words】 Real Estate Project; Life Cycle; SCM; supply chain partnership; broad customer;