【作者】 李欣欣；

【导师】 王茂福；

【作者基本信息】 华中科技大学 ， 社会学， 2008， 硕士

【摘要】 以工业社会为背景的大众文化,自产生以来,就伴随着文化产品的生产、流通和消费。大众文化消费在“文化经济”的范畴中进行,生产的是快感和意义,受众消费的是时间和注意力。选秀作为一种大众文化现象,自2004年湖南卫视举办的“超级女声”开始登上中国舞台。这种以平民化、大众化、“零距离”为特征的选秀活动引起广泛关注。选秀中,受众通过消费制造属于自己的“平民偶像”。因此,受众在选秀中的消费行为及其影响因素成为笔者关注的焦点。本文属于解释性研究,笔者主要采用个案访谈的研究方法,在武汉地区选取选秀受众中的20名个案进行深度访谈,并结合2004年以后的各种报刊杂志以及网络资源中所记载的关于媒体、选手以及受众的内容进行文本分析。首先在第一章介绍了本文的研究背景、目的、意义以及对相关文献综述,第二章从消费心理、消费方式以及消费评价三个方面描述了选秀中受众消费行为的概况,第三章、第四章和第五章重点从社会心态、互动以及文化产业创新方面探讨受众消费行为的影响因素,第六章提出对我国大众文化消费以及文化产业发展的理论思考。本文的结论是,受众作为选秀中的主体,其消费行为可从消费心理、消费方式以及消费评价三个方面进行测量。社会心态、互动以及文化产业创新是受众在选秀中消费行为的主要影响因素。更多还原

【Abstract】 The background of the popular culture is industrial society. The popular culture has been always accompanied by the producing, circulating and consuming of the cultural artifact. The consuming of the popular culture run in the“the cultural economy”, it produces enjoyment and meaning, the viewers consume time and attention.As a phenomenon of the popular culture, the talent show came to China when“the super girl”was held by Hunan TV in 2004. The features of the talent show were popularized and“zero range”, so it was concerned extensively. In the talent show, the viewers produce“the common idol”by consuming. Therefore, the author pays close attention to the consuming behavior of the viewers and the influence factors on it.This article is the explanatory study, the author take the study method of case method. The author interview the 20 viewers in Wuhan, and look up the newspapers, magazines and the resources of Internet which include the information of media, the contestants and the viewers. At first, the article introduces the research background, purpose, meaning, and summarizes related documents. In the second chapter, the author describes the general situation of the viewers’consuming behavior from consuming mental, consuming method and consuming evaluation. From the third chapter to the fifth chapter, the author analyzes the influence factors on the consuming behavior from three respects, such as social mentality, interactive and innovation in the culture industry. At last, the author raises the theory thinking of the consuming of the popular culture and the development of the culture industry.The conclusions of this study is that the viewers are the main part of the talent show and the consuming behavior of viewers can be surveyed from the consuming mental, the consuming method as well as the consuming evaluation. Social mentality, interactive and innovation in the culture industry are the main influence factors on the viewers’consuming behavior in the talent show.更多还原