【作者】 屈颖；

【导师】 庞桂珍；

【作者基本信息】 长安大学 ， 旅游管理， 2007， 硕士

【摘要】 当前,旅游已成为人们生活中的一个重要内容,旅游产业也成为国民经济的一个支柱产业。随着人们对旅游质量要求的不断提高,旅游活动中存在的问题,诸如宰客欺客,违约毁约,破坏自然等,已引起人们的强烈不满,这些问题已经严重影响到旅游活动的质量和旅游产业的发展,集中反映了我国旅游伦理水平亟待提高。我们应当对旅游伦理的理论与实践给与更多的关注和思考。旅游伦理是围绕一切旅游活动所产生的伦理行为和所应遵循的道德规范和伦理准则的总和。旅游是人类活动的一个特殊方式。在这种特殊的活动中,人们必须处理一系列复杂的关系,即人与自然的关系、人与文物古迹的关系、旅伴之间的关系、人的身心关系等。道德规范是处理这些关系不可或缺的重要准则。通过道德规范给人们的旅游行为指示道德方向,并内化为人们旅游行为的习惯,才能使这些关系消除紧张对抗,实现和谐统一。可见,旅游伦理是人们旅游行为的善恶指南,是人们在旅游活动中提升人格的有力杠杆,是旅游产业发展所依赖的核心软件。随着我国小康社会的初步建成,人们可自由支配的收入和闲暇时间不断增加,旅游已成为一种群众性的社会文化活动。旅游伦理问题亦随之而来,由此引发了各国政府、旅游组织和学术界对旅游伦理的关注。本文在论述“旅游伦理”及其相关概念的基础上,结合当今旅游市场的特点和发展,分析了旅游市场中利益相关者对旅游伦理的影响,提出了应从自律性和他律性两方面加强旅游伦理建设。将旅游者、旅游企业、政府管理部门、旅游从业者、社会公众等旅游市场中利益相关者纳入旅游伦理建设的主体当中,都应为创建“和谐旅游”、“和谐自然”、“和谐社会”做出贡献。更多还原

【Abstract】 Presently, the traveling has become the people to live an important content. The traveling industry also becomes the national economy a pillar industry. Along with people to traveling quality requirement unceasing enhancement, in the traveling activity exists the question, such as butchers the guest to bully the guest, the violation breaks a promise, the destruction nature and so on, has caused people’s intense disaffection. These questions already were serious affect the traveling activity quality and the traveling industry development. The concentrated reflection our country traveling ethics level has urgently waited to enhance. We must give more attention and the ponder to the traveling ethics theory and the practice.The moral standard and ethics criterion sum total which traveling ethics is revolves which all traveling activity to have ethics behavior and should follow. The traveling is a special way which the humanity moves. In this kind of special activity, the people must deal with a series of complex relations, namely human and natural relational, human and between cultural relic historical site relations, traveling companion’s relations, human’s body and mind relations and so on. The moral standard is processes these to relate the indispensable important standard. Through the moral standard for people’s traveling behavior instruction morals direction, and in changes into the people to travel the behavior custom, can cause these relations to eliminate the intense resistance, the realization harmonious unification. Obviously, traveling ethics is the people travels the behavior good and evil guide, is the people in the traveling activity the promotion personality powerful release lever, and is core software which the traveling industry development relies on.Completes initially along with our country well-off society, the people may control freely the income and the leisure time increase unceasingly, the traveling has become one kind of mass social culture activity. Traveling ethics question also following, from this has initiated the various countries’ government, the traveling organization and the academic circles to the traveling ethics attention. This article is elaborating "the traveling ethics " and in the correlation concept foundation, the union travels now the market characteristic and the development, has analyzed in the traveling market the benefit counterparts to the traveling ethics influence, proposed should strengthens the traveling ethics construction from the automatic rhythmcity and the heteronomy two aspects. The tourist, the traveling enterprise, government traveling markets and so on in control section, traveling practitioner, social public the benefit counterparts integrate the traveling ethics construction in the middle of the main body, all should be the foundation the" harmonious traveling", "the harmonious nature", "the harmonious society" makes the contribution.更多还原