【作者】 王华；

【导师】 王韬；

【作者基本信息】 华中科技大学 ， 工商管理， 2008， 硕士

【摘要】 本文简述了时间管理概念、发展历程和主要的时间管理理论,介绍了营销工作中不同因素与时间管理的联系和作用,对如何改善营销工作中的时间管理进行了系统分析并提出改善措施。时间管理的发展经历了“公鸡型”、“仓鼠型”、“北极熊型”、“群狼型”、“熊猫型”五代沿革,也可以把任务划分成四个象限来进行时间管理,本文解释了帕累托法则和史密斯法则。本文认为有三种因素对于营销工作中的时间管理产生影响:职业心态、角色认知、销售压力,并列举了几种主要的不良时间管理行为。为了提高和改善营销工作中的时间管理效能,本文提出了五种改善方法:进行时间诊断和合理分配、对任务进行优先次级判定、不能拖延而立即去做、及时回顾和调整、有效地利用客户关系管理系统进行辅助工作。本文主要思想是进行有效的时间管理,尤其针对如何在营销工作中对自己的时间支出进行理性的规划,对从事的工作重点进行价值评估,如何体现出要事优先原则,同时运用有效的时间管理工具,将计划落实到具体行动当中去,在行动中根据现实情况的改变来修正时间的筹划,这样才能使时间发挥出最大的效率和效果。因此本文主要围绕提高营销工作的特点来讨论时间管理。更多还原

【Abstract】 This Paper is written to show a concise description of time management concept, its development and the key theories, introduce the interaction between the time management and the different factors of the sales, make analysis and provide suggestions on how to improve the time management in sales work.The time management was developed through five stages: cock, mouse, polar bear, wolves and panda. Time can be also managed through identifying the assignments into four quadrants. The author has introduced the Pareto principle and Smith principle. The time management of sales can be affected by three factors: the employment attitude, the position in entity, the sales pressure. Several bad time management habits are also listed in this paper. To improve the time management of sales, the author has presented five ways: time diagnosis and rational distribution, assignment’s priority identification, no delay and doing it just now, review in time and adjustment, efficient assistance of CRM system.The principal idea of this paper is efficient time management especially on how to design time distribution rationally in sales, evaluate the profit of the key assignments, use the principle of importance first, choose the efficient time management tools, carry out the plan in action, adjust your time based on actual situation. Then the time can be exerted to reach the most efficiency and profit. Therefore, the author has discussed mainly the time management with characteristic of the sales work.更多还原