【作者】 郑颖；

【导师】 郭则理；

【作者基本信息】 厦门大学 ， 工商管理， 2008， 硕士

【摘要】 我国80年代初以来,彩电制造业得到了迅猛的发展。1985年到1993年,中国彩电市场实现了大规模从黑白电视替换到彩色电视的升级换代。从这时起,彩电企业就置身于更加开放和竞争日趋激烈的环境当中了。彩电制造业产品升级换代加速,同时一波又一波的价格战使得产品利润不断减少。彩电业进入了一个产品生命周期缩短,产品价格日趋降低,全球化后出现更多竞争者的局面。供应链的管理是彩电企业最基础、最重要的活动之一。行业环境的变化使得供应链管理越来越重要。彩电制造企业面临着越来越多的采购、生产和分销决策,必须仔细衡量与原料、运输、制造、仓储、分销相关的成本,以寻找最为理想的供应链战略。成功的供应链管理战略成为了彩电企业获取和保持竞争优势的重要手段。本文以我国重要的彩电制造企业—厦华公司为主要研究对象,从介绍我国彩电制造业的发展现状开始,分析了公司所处内、外部环境以及公司自身的资源和条件,结合有关供应链管理和战略管理的理论,提出了厦华公司的供应链战略。全文共分六个部分,要点如下:第一章,阐述了本文的研究背景及意义、研究的主要问题以及分析框架。第二章,分析彩电行业的发展阶段、供求市场现状、彩电行业面临的问题。第三章,通过对厦华公司的PEST分析和POTER模式分析,详细介绍了厦华公司所处的外部环境,并提出了寻求理想供应链战略的重要性。第四章,通过对厦华公司的内部资源分析和对厦华公司的SWOT分析,分析了厦华公司的内部环境。第五章,根据厦华公司的总体发展战略以及以上的分析结果,提出厦华公司的供应链战略。第六章,从厦华公司的供应商管理,与上游核心零部件供应商联盟,供应及生产方式改革,外购,装配厂点布置,分销中心建设等方面来具体阐述厦华公司实施供应链战略的主要对策与措施。更多还原

【Abstract】 Since the beginning of 1980s,rapid development has taken place in colour TV manufacturing in China.From 1985 to 1993,the Chinese colour TV industry has undergone the wide-ranging updating from black-and-white TV set to colour TV set. From then on,the colour TV enterprises have been in a more opener and more competitive environment.With the rapid updating in products and the declining profits as a result of the price war,the colour TV industry has experienced a shortened product life period and declining prices,with more competitors emerging after globalization.The management of supply chain is one of the most basic and important elements of colour TV industry.It has become increasingly important in a changing industrial environment.The colour TV manufacturing enterprises are compelled to make more and more strategic decisions on purchasing,production and distribution as well as weighing the cost related toraw materials,transportation,manufacturing,stock and distribution, so as to find the most desirable supply chain strategy.The successful management strategy of supply chain has become an important means for colour TV industry to acquire and preserve the competitive edge.This thesis,based on Xoceco Co.Ltd.,one important colour TV manufacturing enterprise,starts with the development situation of Chinese colour TV manufacturing industry,analyzes the interior and exterior circumstances,resources and conditions of the Corp,framed in supply chain management and strategic management theory,and proposes the supply chain strategy for Xoceco Corp.The thesis falls into 5 chapters as follows:Chapter One,is summarize,introducing research background,the subject,meaning and structure;Chapter Two One,through the introduction to the problems confronting the colour TV development stage,supply-demand situation and colour TV industry,elaborates on the research background and major issues under research.Chapter Three,through the analysis of PEST and the mode of POTER in Xoceco Corp.Ltd.,introdu ces in detail the exterior circumstances and emphasizes the importance of seeking the desirable supply chain strategy.Chapter Four,through the analysis of interior resources and SWOT of Xoceco Corp. Ltd,analyzes the interior circumstances of the Corp.Chapter Five,based on the general development strategy of the Corp.as well as the above analytical results,puts forward the supply chain strategy for Xoceco Corp.Ltd.Chapter Six,gives a detailed explanation about major strategies and measures concerning carrying out supply chain strategy for Xoceco Corp.Ltd.,from the aspects of supplier management,alliance with raw material key parts suppliers,reform in supply and mode of production,outsourcing,the layout of assembly factories,and construction of distribution centers,etc.更多还原