【作者】 周叶；

【导师】 胡海鸥；

【作者基本信息】 上海交通大学 ， 工商管理， 2009， 硕士

【摘要】 2007年以来,企业的生产要素成本不断上升,加上人民币不断小幅升值,我国通信设备业的发展面临巨大的挑战。本文期望通过经济学生产理论的指导,结合前人的研究,运用有关经济学和竞争优势理论,研究在要素成本上升和人民币升值等外部条件对通信设备行业的影响和企业应采取的应对措施。本文旨在通过对通信设备企业所面临的外部压力的剖析,对要素成本(劳动力,原材料,资金)的上升和人民币升值产生对企业的影响做出理论分析和数量分析,得出影响机制。结合影响机制的结论和通信设备业的特点,本文以通信设备业的代表企业中兴通讯公司实例,从技术创新,市场扩展,产业链发展和升级,争取国家政策和金融工具使用等各个方面进行了应对措施研究,给行业的发展方向和发展重点提供了科学建议,帮助企业获得长期竞争优势。更多还原

【Abstract】 This article hope that through the guidance of the theory of economics of production, combined with previous studies about the use of economics and competitive advantage theory to study the factors RMB appreciation and rising costs, and other external conditions on the telecom equipment industry and what enterprises should take measures to deal with.The purpose of this paper through the telecom equipment companies are facing pressure from the external analysis of the cost elements (labor, raw materials, capital) and the RMB appreciation’s impact of the enterprises have to make theoretical analysis and quantitative analysis, and finally come to affect the mechanism. According to the characteristics of the industry, this article is aim to find out some possible solutions to ease the external economic pressure .Take ZTE company as example, this article present the measures from technological innovation, market expansion, development and upgrading of the industrial chain, for national policy and financial instruments such as all aspects of the study response to the development of the industry to provide direction and focus on the development of the scientific advice and help enterprises to obtain long-term competitive advantage.更多还原