论我国报刊的新闻报道策划

【作者】 陈艳；

【导师】 邵培仁；

【作者基本信息】 浙江大学 ， 新闻传播学， 2007， 硕士

【摘要】 在市场经济条件下，人们获取信息的渠道越来越多，自主选择意识越来越强，报纸和期刊作为传统新闻媒体，竞争也变得异常激烈。报纸期刊要生存，要发展，必须进一步改革创新，要不断提高其质量。从近几年新闻改革的实践看，不管是哪一类的报刊，新闻报道策划所占的比重越来越大，凡是经过精心策划的新闻报道和宣传活动，都取得了良好的宣传效果，实践证明，新闻报道策划是做好报刊新闻宣传工作的重要环节和有效手段，其质量的高低是衡量报刊从业人员能力水平的主要依据，同时也关系到报刊本身的学术价值、社会地位和生存潜力。正因为新闻报道策划对整个报刊来说至关重要，不可缺少，本文从理论和实践两方面对报刊的新闻报道策划进行了深入的探讨。提出了报刊新闻报道策划的科学定义，比较了报纸与期刊新闻策划报道的不同点，指出在报刊新闻报道策划中认识上的理论误区和实践中的偏颇之处。同时，收集介绍了大量中外报刊成功的策划经验，用具体的事例阐述了报刊进行新闻报道策划的作用、原则及报刊策划者的素质培养等，分析了新形势下报刊新闻报道失实的原因，介绍了报刊进行新闻报道策划的方法和途径、报刊主题专稿的特点和策划艺术、报刊面对突发事件和特定目的报道等。目的是使报刊业工作者熟悉了解新闻报道策划的一般特点和策划艺术，提高报刊业新闻报道的水平，同时使报刊策划者的素质得以提升。更多还原

【Abstract】 Under the market economy condition,the ways of people obtaining news are increasing.The competition of newspapers and magazines that are regarded as traditional news media is becoming fierce.In order to survive,newspapers and magazines must improve quality.Recently,news report plot of newspapers and magazines becomes very important.Practice improve that news report plot is very effective way of doing news publicity work.Because news report plot is very important and indispensable,the article inquires into the news report plot of newspapers and magazines in theory and practice sides.It raises scientific definition of news report plot and compares the differences of news report plot between newspapers and magazines.At the same time,it introduces successful plot experience of many newspapers and magazines of China and foreign countries.It elaborates the use and principle of plot too.In addition,in order that news workers comprehend and know the distinguishing feature of news report plot well,the article analyses the reason of inaccurate news report and recommends the means of news report plot and so on.更多还原