【作者】 郭信艳；

【导师】 林璧属；

【作者基本信息】 厦门大学 ， 旅游管理， 2008， 硕士

【摘要】 战略联盟是全球较为流行的一种企业合作方式。目前,全球的战略联盟超过十万个并在不断增加着。但战略联盟的实际经营效果差强人意,联盟解散的比率一直较高。实证研究表明:若以联盟的清算、成员间兼并和联盟重组作为联盟不稳定的评价标准,则联盟不稳定的比率高达30%-50%。国际酒店战略联盟也面临同样的问题,如何实现国际酒店战略联盟的稳定性,强化其研究无疑具有重要的现实意义和理论价值。本文首先介绍了国内外企业战略联盟稳定性的研究现状,围绕资源基础理论、交易费用理论、关系契约理论、博弈理论、社会困境理论、价值链理论和基于风险的理论,从七个方面对有关涉及联盟稳定性的研究现状进行总结性说明,以期建立起一般性的分析框架,对企业战略联盟的稳定性进行系统性研究;在界定国际酒店战略联盟定义的基础上,对战略联盟的类型与特征作了比较研究,揭示了战略联盟稳定性的内涵是外部的适应性和内部的可控性,由此提出影响战略联盟稳定性的风险问题;在此基础上,提出了对国际酒店战略联盟稳定性的分析框架,对影响战略联盟稳定性的风险因素——外部环境诱因以及内部环境诱因进行了深入探讨,并对战略联盟稳定性影响因素的风险进行评估,同时结合数学模型加以分析论证,进而构建战略联盟稳定性临界模型;其后以国际酒店战略联盟组织——最佳西方国际为例进行实证研究。在此基础上提出了国际酒店战略联盟稳定性机制的构成。最后对本文研究的内容进行展望。本文的创新点表现在:第一,用动态方法分析了国际酒店战略联盟的稳定性问题;第二,提出了国际酒店战略联盟稳定性影响因素的评估方法,并构建了战略联盟稳定性临界模型;第三,在最佳西方国际实证研究的过程中,采用无量刚化方法对本文所构建的临界模型进行了验证。第四,通过对最佳西方国际的实证研究,探讨了国际酒店战略联盟组织的稳定性机制。更多还原

【Abstract】 Strategic alliance is a popular kind of global enterprise cooperation. Nowadays, the number of the global strategic alliances is more than 100,000 and it is on the increase. But actually the operating result of the strategic alliance is not so satisfied. The dissolution rate is always higher. Empirical research shows that: If we takes the allied liquidation, members’ annex and re-alliance among members as a judge standard of the alliance instability, the rate of instability is as high as 30% -50%. International hotels strategic alliance is now facing the same problem. How to achieve the stability of strategic alliances in the international hotels and how to strengthen its research, will undoubtedly important in the practical significance and theoretical value.The article firstly introduces the present stability of a strategic alliance enterprises at home and abroad, basing on the resource-based theory, the transaction cost theory, the contract theory, game theory, social plight theory, the value chain theory and the theory of the risk involved. It summarizes the Union stability status in quo, summed up the statement with a view to establish a general framework for the analysis of the enterprise strategic alliance and to make a systematic study on the stability in the international hotel strategic alliance. Also, it made a comparative study on types of strategic alliances and its features, basing on the definition of a strategic alliance, reveals the connotations of external adaptation and internal control of the stability. There out it advances the impact on the stability of the strategic alliance risks; On this basis, this paper advances an analytical framework to discuss deeply on the risk factors of the strategic alliance, including external environment inducement and internal environment inducement incentives. And then it evaluates the risk factors of the strategic alliance stability. At the same time it combines the mathematical model to analyze and to compose Construction of critical strategic alliance model. Then we take International Hotel strategic alliance organization - Best Western International .Inc as an empirical study. According to the discussions above, it brings forward the composition of international hotel strategic alliance stability mechanism. The last part is the content of the expectations.The innovations in this paper are: Firstly, analyzes the international hotel’s strategic alliances stability by the dynamic methods; secondly, advances the assessment methods of international hotel strategic alliances stability factors, and to build a critical model of strategic alliance stability; Thirdly, during the research of Best Western International Inc., we adopt measureless to validate critical model constructed in this paper. Fourthly, it discusses the international hotel strategy alliance stability mechanism through the demonstration study on Best Western International Inc.更多还原