【作者】 杨军；

【导师】 李常青；

【作者基本信息】 厦门大学 ， 工商管理， 2007， 硕士

【摘要】 服装行业永远是一个朝阳产业。随着我国国民经济的发展,服装行业也跟着迅速发展。不同于以往的研究,本文选取了七匹狼(002029)公司作为研究对象。她是一家在中小板块上市、家族控制的民营上市公司。七匹狼(002029)公司是国内休闲服行业的龙头企业,长期致力于品牌和渠道建设,是福建省第一家在深圳中小企业板块挂牌上市的公司,也是泉州市首家上市的服装企业。通过对七匹狼公司价值的分析,可以为投资者的投资决策提供有益帮助和参考,同时也可以对民营企业上市公司和中小板块的上市公司评价提供借鉴。全文共分为五章,主要内容为:第一章是绪论,主要是阐述所研究的问题、研究意义和研究框架。第二章分析宏观经济环境对七匹狼投资价值的影响,着重注意了人民币升值、出口退税下调和加入WTO的影响。第三章分析七匹狼所在的行业概况、行业面临的挑战以及对行业未来发展的展望。第四章深入分析七匹狼公司的情况,主要从“人”、“财”和“物”三大方面进行分析。第五章选取估值工具对七匹狼公司价值进行量化分析,做出投资等级的评价并提示若干风险。第六章是总结全文,并提出若干启示,同时指出本文研究的局限性。更多还原

【Abstract】 Clothing field is a prosperous industry all the way. With the development of our national economy, the clothing industry grows rapidly as well. Other than previous studies, we take SEPTWOLVES (002029) for samples. It is a private listed company, which is developed from small scale and family-operated company. SEPTWOLVES (002029) is a tycoon among the national casual clothes field. It has been devoted to building its brand and developing its channels all the time. It is the first listed company in Shenzhen from Fujian province, even the first one from Quanzhou City. The value analysis on SEPTWOLVES is helpful and useful for investors to decide their investing policies. Meanwhile, it can also be used as reference when evaluating the private and mid/ small scales listed company.This article has five parts, as follows:Chapter One is an introduction. We mainly talks about the matter, the significance, and the frame of this article.Chapter Two: From the impact of Macro economic environment, we analyzes on the investment value of SEPTWOLVES. We mainly do analysis based on the increasing value of RMB, the lower down of the rebating rate, and the entry into WTO.Chapter Three: Analysis on the general situation, the challenges, and future prospects that SEPTWOLVES confronts.Chapter Four: Further analysis on the company situation of SEPTWOLVES. To study on its staff, its finance situation, and its products.Chapter Five: Select evaluation tools to do quantitative analysis on the value of this company, judge its investing class, and indicate some risks.Chapter Six: Make conclusion, show some enlightenment and point out the limitation of this article.更多还原