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我国中小企业电子采购模式战略研究
Research on E-procurement Mode and Strategy for Chinese SMEs
【作者】 张淑云;
【导师】 郑丕谔;
【作者基本信息】 天津大学 , 工商管理, 2008, 硕士
【摘要】 采购活动是企业生产经营活动中的重要一环,如何改善企业的采购管理对于企业来说具有重要的意义,电子采购是在信息技术的支持之下发展起来的一种新的采购模式,同时也是企业采购管理变革的方向和趋势。本文从国内中小企业的角度,以采购为主要研究对象,根据采购的发展方向,即电子采购的特点、主要模式,并结合不同企业的特点分析电子采购具体模式的选择。应用SWOT力图为我国的中小企业采购电子化的模式选择、电子采购的实施提供建议。引用河间瀛州化工有限责任公司作为成功的案例来分析我国中小企业如何成功利用电子采购来优化企业的管理。随后,本文以济南圣泉集团作为研究的对象,分析了圣泉集团进行电子采购的外部环境、内部条件以及圣泉集团目前的采购状况,为圣泉集团进行电子采购的模式选择提出建议。并应用QSPM找出了圣泉集团实施电子采购的两种策略,分别是电子采购本土化以及全球化电子采购,通过QSPM分析得出了适合圣泉集团的策略----电子采购本土化,实施电子采购后能给圣泉集团带来的变化。最后,结合对案例的分析,本文展望了我国中小企业电子采购的未来。包括电子采购模式的发展,中小企业对电子采购模式的选择以及我国中小企业采购战略的调整等。
【Abstract】 Procurement activities are important production and business operations of enterprises. How to improve enterprise management is of great significance. E-Procurement is a new mode of procurement and a trend to procurement management in the future.From a perspective of small- and media-sized enterprises(SMEs), purchases are taken as a subject matter to work on. Based on the trend to procurement development including main E-Procurement characteristics, modes along with features of enterprises themselves, modes and ways of E-Procurement are analyzed with some realistic suggestions proposed in this thesis. Application of SWOT to electronic mode selection for SMEs is made and implementation of selection procedures is also proposed. A case study of HeJian YingZhou Company is carried out to demonstrate a successful case of Chinese SMEs in E-Procurement.Then, JiNan ShengQuan Group as an example is focused on. External and internal situations for E-Procurement are analyzed to identify advantages and disadvantages of the Group. As a result from the analysis and application of QSPM, it is found that both E-Procurement implementation strategies for ShengQuan Group, named globalization and localization of E-Procurement are reasonable and the latter is better.Finally, a future E-Procurement for Chinese SMEs, including a development mode of E-Procurement, the mode which SMEs prefer to choose, and a change in E-Procurement strategy are proposed in this thesis.
【Key words】 E-Procurement for SMEs; Strategic analysis; SWOT; QSPM;
- 【网络出版投稿人】 天津大学 【网络出版年期】2009年 08期
- 【分类号】F274;F276.3
- 【被引频次】8
- 【下载频次】1593