【作者】 花鹏；

【导师】 吴群琪；

【作者基本信息】 长安大学 ， 交通运输规划与管理， 2008， 硕士

【摘要】 我国大多数道路运输企业在服务能力、服务质量、经营绩效以及可持续发展能力等方面都处于较低水平,无法满足国民经济及社会发展日益提高的服务需求,企业自身经营举步维艰,而现代物流作为一个新的经济增长点,恰恰为道路运输企业发展提供了契机。鉴于此,本文立足企业战略管理层面,在现代物流“整体优化”理念的指引下,深入探析典型道路运输企业推行物流化经营的基本轨迹和战略选择,以更好地指导道路运输企业的现代物流经营。道路运输企业物流化经营是一个渐进的过程,依据企业成长阶段理论,可以将道路运输企业物流化经营划分为三个阶段,即运输专业化阶段、相关多元化阶段和一体化物流阶段。价值创新是道路运输企业物流化经营所应遵循的基本战略逻辑。物流服务价值创新体系框架应该包括物流服务价值创新可行性分析、物流服务价值创新的途径、物流服务价值创新的绩效评价以及物流服务价值创新的风险识别与评估等四个部分内容。更多还原

【Abstract】 Most of China’s road transport enterprises are not advanced at the service capacity, service quality, performance and capacity for sustainable development and other areas.They can not meet the further service required by increasing developing economy and society .They are facing many difficulties. As a new economic growth point, modern logistics provide an opportunity for the development of road transport enterprise. In view of this, the paper based on the level of enterprise strategic management, under the guidance of the modern logistics“Integration optimization”idea,makes reasearch on the basic track and strategic choice of typical road transport enterprise logistics operation,to make good guidance for modern logistics operation of road transport enterprise.Logistics operation of road transport enterprise need step by step, According to enterprise growth stage theory, the logistics operation of road transport enterprise can be divided into three stages, the professional stage, the related diversification stage and integrated logistics stage.The value innovation is the the basic strategic logic road transport enterprise logistics operation should be followed. The framework of logistics services value innovation system should includes four parts, feasibility analysis of logistics service value innovation, the way of logistics service value innovation, the performance evaluation of the logistics services value innovation and identification and assessment the risk of the logistics services value innovation.更多还原