【作者】 何伟；

【导师】 肖智；

【作者基本信息】 重庆大学 ， 工商管理， 2007， 硕士

【摘要】 3G是未来移动通信发展的方向,世界已经有不少国家对3G投入运营,我国也即将发放3G牌照。A市X电信运营商是传统固话运营商,获得3G牌照是A市X电信运营商走出目前电信经营的被动局面,实现全业务经营的一个良好契机,也是新的业务收入增长点。本文论述的是,在当前市场环境下,A市X电信运营商如何通过合理、有效的市场营销策略来实现3G的商业运营。文章运用现代市场营销理论和电信服务营销特点相结合的方法,分析了A市X运营商所处的市场基本环境,运用SWOT分析,找出了A市X电信运营商自身的优劣势,所面临的机会和威胁,通过对3G市场需求和市场细分等方面的分析研究,提出了A市X电信运营商的3G市场营销策略。更多还原

【Abstract】 3G would be the developing direction of mobile communication, and it has been brought to market in so many countries, and China will follow them either. X communication corporation of A city is one of the traditional fixed-telephone merchants, and to get 3G license for X communication corporation is the function to go out of passive complextion, full-fill the integration of bussiness operation, and a new improvement point of new operations. And in this thesis, under the environment of the situation of maketing environment, how X communication corporation realize the 3G bussiness from effective marketing strategy.This thesis takes in the way of combining modern marketing theory and telecommunication service marketing feature. It analyzes the company’s current marketing situation, and find out the company’s advantage and disadvantage, as well as the challenge and threat through SWOT analysis. With the studing of 3G marketing demand and marketing segmentation, proposing the 3G marketing strategy of X communication corporation.更多还原