【作者】 李德源；

【导师】 李世新；

【作者基本信息】 重庆大学 ， 工商管理， 2008， 硕士

【摘要】 目前我国的商品混凝土行业呈现区域垄断的特征,拉法基和瑞安两大公司对重庆的商品混凝土市场具有很强的控制力。但国家环保政策强制性引导产业技术的升级和企业布局的合理化也为新商品混凝土企业提供了发展机遇。论文从此背景出发,对CG商品混凝土公司这一初创企业的发展战略问题进行了研究。论文首先回顾了国内外战略管理的基础理论和方法,运用PEST分析方法和SCP分析模型分析了我国和重庆市商品混凝土行业发展现状。然后,论文介绍了为重庆钢铁集团环保搬迁项目配套的初创商品混凝土公司-CG公司的基本情况,并运用VRIO法分析了CG公司的人力、财务、技术、组织及品牌等内部能力,得出各核心要素的竞争优势所在。在此基础上,论文对CG公司进行SWOT分析,生成了CG公司初创期的战略,即采用总成本领先战略,并指出了战略实施的改进思路。此外,论文还提出了CG公司初创期战略实施的保障措施。更多还原

【Abstract】 Now the commercial concrete industry of China represent the characteristic of regional monopoly. Lafarge China Company and Ryan Company have a dominance in the commercial concrete market. But national environmental protection policies guide the upgrading of industrial technology and guide the layout of the enterprises compulsorily. This structural adjustment provides great developing opportunities or the newly-established ready mixed concrete enterprises. Against this background, this paper analyses the strategic management of CG Ready Mixed Concrete Company which just enters this industry.Firstly, this paper reviews the basic theories and methods about strategic management home and abroad, and analyses the development situation of ready mixed concrete industry in Chongqing and in China. Then, it introduces CG Company, a newly-established ready mixed concrete company. It is a subject of Chongqing Iron and Steel co. ltd, serving for the project of the Group’s environment protection movement. And This paper adopts the VRIO analysis method to analyze the CG Company’s inner capacities, such its human resources, financial resources, technologies, organization and brand, so as to make clear what are its competition advantages. On the basis of results of the previous analysis, it does SWOT analysis of CG Company, and gets its strategic choice and developing thoughts in the starting period. Furthermore, this paper advises some safeguard measures on the initial period of the newly-established firm.更多还原