T电子公司（中国）竞争战略思考

【作者】 周健；

【导师】 桑赓陶；

【作者基本信息】 复旦大学 ， 工商管理， 2008， 硕士

【摘要】 伴随着全球化浪潮,竞争日益激烈,中国市场成为众多跨国公司兵家必争之地,然而中国市场以其多样性、复杂性、成长性、规模性和转轨性的特征,呈现独特的竞争特点,为在中国市场上谋求可持续的竞争优势,只有不断的战略调整和管理创新才可能实现。随着中国电子制造业的发展,T电子有限公司作为世界最大的无源器件供应商,在中国的战略制造地位越来越突出的时期,如果失去了中国市场就失去了在世界竞争的地位。去年以来,随着有色金属,石油化工产品价格的上涨,整体行业的盈利水平大幅下滑,本文通过对全球一体化经济趋势对中国电子制造业的影响,分析电子制造企业在中国现实环境中的困难,重新审视T电子(中国)营运发展和现状,寻求该公司在现实竞争环境中实行有效竞争的出路,从战略、研发、产品、销售、服务各环节入手,提出该公司应对中国激烈市场竞争的可能方法。更多还原

【Abstract】 The competition becomes more intensive accompanied with the globalization, though China market has the unique characteristics of diversity, complexity, growth, it has already been the market which is important to every transnational corporation. In order to get the sustainable competition advantage in China market, T Electronics Corporation has to adjust the strategy and innovate the management.Along with the development of electronics manufacturing, being the largest of passive components supplier, T Electronics Corporation will lose the world leading status if lose China marketing due the looming importance of China strategic manufacture status. Since last year, the price of non-ferrous metal and petrochemicals increased sharply, the profitability of whole industry dropped a lot. Through the reviewing the affection of globalization of world economics, we analysis the difficulty of electronics manufacturing enterprises in China current situation and review T Electronics (China), operations, try to find out the practical way of T Electonics (China) in the intensive competition. And we propose the possible competitive solution in China market in every links of R&D, products, sales and service.更多还原