【作者】 胡美蓉；

【导师】 陈新华；

【作者基本信息】 江南大学 ， 设计艺术学， 2008， 硕士

【摘要】 本篇立足于设计艺术这一角度,对毛泽东时代出现的各种视觉设计符号的再现和分析研究,揭示其与那个年代的中国各个层面之间千丝万缕的联系,从设计的发展过程中探求那段时期视觉设计本质的演变规律。本文第一章是绪论,结合课题背景,提出了本论文的主要研究目的和研究内容,并对相关概念作了界定。第二章是介绍了毛泽东时代视觉艺术所处的时代大背景。分为延安与解放区时期(1942年-1949年),新中国成立——文革前(1949年—1965年)和文革时期(1966年—1976年)。第三章是毛泽东时代视觉符号分类,本章介绍了毛泽东时代出现的各种视觉现象,具体有版画漫画、招贴、新年画、票证、广告设计、烟标、旗帜、徽章、服装、建筑等,结合其时代背景对其进行剖析。第四章从政治性的题材、程式化和单一化的模式、象征性的图形符号和色彩、粗壮化的字体、写实主义的表现手法等几个方面来作为毛泽东时代视觉设计风格特征的总结。并从政治、经济、大众审美需求和大众心理、苏联影响等因素来分析毛泽东时代视觉设计,以揭示其与当代中国各个层面之间千丝万缕的联系。第五章阐述了毛泽东文艺思想对毛泽东时代视觉设计的影响。如毛泽东大众化的观点、文艺为革命事业服务的观点、实践的观点、民族化的观点、军人政治的观点、革命的现实主义与革命的浪漫主义观点等。第六章毛泽东时代的视觉符号对现代艺术和设计的影响。意在揭示毛泽东时代的艺术样式和话语模式对现代中国艺术家和设计师的影响。本篇第七章是结束语。更多还原

【Abstract】 This paper is an analysis and research on Visual Symbols of Mao Zedong Era from the angle of art design. Discovering the relationship between the visual symbols and all aspects in Chinese society. Searching for the evolution law of visual design essence in that stage.The first part of this text is the introduction based on the research background, expressed the research Purposes and contents, and define related concepts. The Second chapter is briefly concerned with historical background of Mao Zedong Era. Classified into yan’an and liberated area stage (1942-1949), establishment of P.R.C. to culture revolution stage (1949-1965), culture revolution stage (1966-1976).The third chapter is classification of Visual Symbols of Mao Zedong Era. Classified into woodcut Cartoon, poster, new spring festival painting, tickets, advertisement design, cigarette label, flags, badge, Garment, architecture and so on. Then analysis these Visual Symbols combined with historical background. The chapter Four make a summarize for the vision design style character of Mao Zedong Era from the politics subject matter, process and simplify mode, simplistic figure symbol and color, boldfaced font and realism exhibition technique. Then analyze the vision design of Mao age from politics, economy, and people taste request, psychology, influence from U.S.S.R., to reveal the countless ties with each lays of the present age China. The fifth chapter is discussed the effects of Mao’s literary and artistic thought to Visual design of Mao Era. Such as the popular viewpoint of Mao Zedong, viewpoint of the literature should service for revolution, viewpoint of practice, nationality, stratocracy, and the viewpoint from realism & romanticism of revolution. The chapter six is discussed the effects of Mao Era’s Visual Symbols to Contemporary Art and design. The chapter seven is the conclusion.更多还原