节点文献
我国中小商业银行战略联盟研究
【作者】 汤美润；
【导师】 马文彬；
【作者基本信息】 贵州大学 ， 企业管理， 2008， 硕士
【摘要】 近年来,居于企业组织外围的战略联盟得到了企业界和理论界的晕视,企业间各种战略联盟活动层出不穷,实施战略联盟己成为现代企业充分利用外部资源、培育和塑造自身核心竞争力的重要手段。理论界也对战略联盟产生的动因、实质等进行着深刻的研究。随着我国加入WTO后,银行业竞争形势的加剧,商业化经营压力也越来越大,战略联盟作为一种新鲜事物,也得到了中小商业银行经营者的重视和应用,成为其拓展业务和防范风险的一个有力手段。本文共分七个部分。第一部分为前言。第二部分为战略联盟文献综述。第三部分为我国中小商业银行战略联盟的概述。第四部分为我国中小商业银行战略联盟的风险及诱因识别。第五部分为我国中小商业银行战略联盟模式选择与分析。第六部分是完善我国中小商业银行战略联盟的对策和建议。第七部分为总结和讨论部分。本文的创新之处主要在于,把战略联盟理论与我国中小商业银行的实际情况相结合,特别是给出我国中小商业银行的SWOT综合矩阵;同时,较完整的分析了我国中小商业银行组建战略联盟时所面临的联盟风险,并运用博弈论的方法,对我国中小商业银行联盟风险进行诱因识别;最后,在关于完善我国中小商业银行战略联盟伙伴选择及利益分配机制的设计上提出了自己的见解。
【Abstract】 In recent years, the strategic alliance on the periphery of the enterprises has been attached great importance in Enterprise Circle and Theory Circle. Strategic alliance activities are conducted among enterprises frequently. Implementing strategic alliance has become an important approach as to making full advantage of external resources to develop and shape core competitive power for modern enterprises. The Theory Circle is doing deep-going reserch to the cause and the gist of the strategic alliance. With China entering WTO and the sharpening of the competition in banking, there is more pressure in managing commercially. Strategic alliance, being new, has been gaining emphasis and application from the small—middle commercial banks and has become a powerful strategy as to business development and risk precaution.The essay is divided into six parts. Part One is for the introduction of the topic-selecting background, the significance and purpose of researching, research plans and innovations. Part Two is for the literature review of the strategic alliance of the enterprise, including the analysis of the concept; the connections and the differences between the strategic alliance and merging, Kartel and the competition; the classification and the characteristics of the strategic alliance; and the risks of strategic alliance. Part Three is for the account of the strategic alliance of the small—middle commercial banks. By analysing the current situation of the small—middle commercial banks and taking SWOT and game theory analyzing methods into consideration, this essay points out that it is feasible for the small—middle commercial banks to set up strategic alliance. What’s more, this essay analyses the current situation and the deficiency to set up strategic alliance for the small—middle commercial banks with attempt to find out the operation pattern for the future. Part Four is for the risks of the small—middle commercial banks setting up strategic alliance and the identification of the cause. The risks are mainly of relation and management. The cause includes the coperative and competitive relationship of the alliance, lack of sense of trust in partners and the seeking of alliance rent. Part Five is for the strategies and suggestions of improving the strategic alliance. This essay illustrates the choosing of strategies alliance partners and the designing of profit appropriation system. Part Six is for the conclusion and dicussion.The hightlight of the essay is the combining of the theory of the strategy alliances and the actual situation, especially the presenting of SWOT comprehensive matrix of the small—middle commercial banks in our country. Meanwhile, this essay analyses the risks of alliance and identifies the causes. Fianally, the author presents own opinions on the choosing of alliance partners and the designing of the profit appropriation system.