【作者】 张洁；

【导师】 胡惠蓉；

【作者基本信息】 华中农业大学 ， 园林植物与观赏园艺， 2008， 硕士

【摘要】 中国传统插花艺术历史悠久,博大精深,已经被确认为中国非物质文化遗产;发展中国传统插花艺术产业,符合人类社会文化发展演变的一般规律;研究中国传统插花艺术的产业化,有利于这一非物质文化遗产的保护和传承。技术和市场是文化产业化的两个重要组成部分。本研究通过调查插花的重要原材料市场——鲜切花市场、统计近年鲜切花产销情况,以及解读相关文献,从花材、花器、固定方法、构图等层面对中国传统插花艺术进行技术分析;通过对插花消费的问卷调查,对中国传统插花艺术进行市场分析,以期为中国传统插花艺术产业化提供一定的理论参考。中国传统插花艺术的技术分析结果如下:①关于花材:中国传统插花艺术主要表现木本花材的线条美(自然美)和文化内涵,而目前切花市场销售的木本花材极为匮乏。建议发展木本切花的规模化生产,为中国传统插花艺术的产业化提供必要的原材料;此外,在花材的选用上也可以尝试新的切花,并发掘其文化内涵。②关于花器:中国传统插花艺术主要采用陶瓷和铜质花器,现代的塑料化工工艺已经达到仿制古代花器质感的水准,大大降低了中国传统插花艺术商品的制作成本,适于产业化推广。③关于固定方法:中国传统插花艺术主要采用剑山、做“撒”(瓶口隔小法)和接枝等传统的固定方法,而目前市场上流行使用花泥进行固定。建议普及剑山的使用知识,增加塑料等新型材质剑山的市场供应;此外,在不影响中国传统插花艺术作品风格特点表现的情况下,不排斥花泥的使用。④关于构图:目前相关书籍中对中国传统插花艺术基本花型的界定主要有5种方案,这种不统一直接阻碍了中国传统插花商品的标准化生产,影响其产业化进程。建议尽快组织制订中国传统插花艺术基本花型的行业规范。中国传统插花艺术的市场分析结果如下:①关于插花商品的消费:目前插花商品的消费人群比例不高,在城市居民中约为62%,但对于人口基数巨大的中国插花消费市场而言,插花的产业化仍然大有可为;经济较发达地区的人群,购买插花商品的比例较高,购买后自用的比例较高,可见经济是影响插花消费的重要因素,因此,随着中国内地经济的持续发展,插花的消费水平必然稳步提高;目前插花商品的消费以赠送这一特殊目的为主,建议大力普及插花文化知识,以增加日常的插花消费。②关于插花商品的质量:认同目前插花商品质量的消费者不到15%,而超过60%的消费者喜欢东方式插花,可见消费者普遍对目前的插花商品质量不满意,而对东方式插花多有偏爱。建议开发灵活多变的中国传统插花艺术商品,拓宽中国内地的插花消费市场,促进中国传统插花艺术的产业化。综上所述,中国传统插花艺术的产业化在技术上有一定的基础,但在原材料供应和产品的标准化生产等方面仍需努力;中国传统插花艺术的产业化有较大的市场潜力,还应进一步加强社会的关注和政府的引导。更多还原

【Abstract】 Chinese traditional flower arrangement art has a long history, and profound cultural connotation. It has been confirmed as intangible cultural heritage in China. Industrialization of Chinese traditional flower arrangement art accord with the general rule of Cultural development and evolution; Studies on Chinese traditional flower arrangement art industrialization be propitious to its protectionCraft and market are two important parts of industrialization. Preliminary studies have been conducted by field survey of cut flower markets, data analysis of production and trade situation of cut flowers in recent years and unscramble literature which analysis Craft of Chinese traditional flower arrangement art form flower raw materials, containers, fixation methods and composition. Preliminary studies have also been conducted by questionnaire survey of flower arrangement to analysis market of Chinese traditional flower arrangement art. These studies will provide a new sight into the theoretical basis for industrialization of Chinese traditional flower arrangement art industrialization.The results of craft are as follows:1) On flower raw materials: Chinese traditional flower arrangement art paid more attention to composition for beauty of lines, but, woody cut flowers which were necessary were of extremely shortage. Thus we proposed that, in China, woody cut flowers should be developed in suitable areas to provide materials for Chinese traditional flower arrangement art, furthermore, we can try the new Cut flowers and excavation its cultural connotation.2) On containers: Chinese traditional flower arrangement art mostly use Ceramic and cuprum containers, now, we can made plastic containers which texture as same as archaian containers. The plastic containers decreased the production costs.3) On fixation methods: Chinese traditional flower arrangement art mostly use floral frogs, methods of bottle mouth division and method of branch combination, but, floral foam is popular in the market. Thus we proposed that, propaganda using floral frogs and accept floral foam.4) On composition: there were 5 different basic styles in different book, it was baffled Chinese traditional flower arrangement art standardization production, influenced the course of Chinese traditional flower arrangement art industrialization. Thus we proposed that, a uniform criterion should be working-out as soon as possible.The results of market are as follows:1) On consumptions of flower arrangements: The more people rich, the more flower arrangements they bought; people form developed area bought flower arrangement for self-usage more then for presenting; thus, economy affect the consumptions of flower arrangements to a great extent.2) On quality of flower arrangements: The quality of flower arrangements is considered nice by 15% customers. More then 60% customers favor eastern flower arrangements. It showed that customers are critical of flower arrangements supplied by markets.Thus we proposed that, in China, eastern flower arrangements should be developed to widening market consumption market of flower arrangements.All the analysis shows that, Chinese traditional flower arrangement art industrialization is immature on craft, and Have greater potential market.we should pay more attention to Chinese traditional flower arrangement art industrialization.更多还原