【作者】 王红；

【导师】 付岗；

【作者基本信息】 燕山大学 ， 旅游管理， 2008， 硕士

【摘要】 跨文化旅游的迅速兴起,使得对跨文化旅游的研究也成为旅游研究的一个重点。本文以知觉与满意度关系为出发点,采用定性与定量相结合的方法对跨文化旅游进行研究。本文的写作可以概括为以下几点:首先,我们介绍跨文化旅游的概念、表现形式,以及跨文化旅游知觉与满意度的关系,然后又阐述了与本文写作相关的理论,包括旅游文化学、跨文化交流、旅游跨文化行为研究等,这些都是本文写作的理论支撑。其次,构建跨文化旅游知觉与满意度关系研究的LISREL模型,这也是本论文的重点。首先分析模型的构成要素,包括文化、知觉、满意度和忠诚度等几个方面;然后将LISREL模型与跨文化旅游结合起来,建立跨文化旅游知觉与满意度关系的LISREL研究模型,主要步骤包括构建理论模型、路径图的设定、模型的设定、模型的识别和估计、相关系数的设定、模型的检验与修正。再次,按照所构建的跨文化旅游知觉与满意度关系研究模型,以秦皇岛俄罗斯游客为例,进行实证研究,检验我们的模型是否合理。最后,得出结论,证明我们的LISREL模型是可以用来分析跨文化旅游知觉与满意度关系的。并针对秦皇岛跨文化旅游存在问题提出一些改进建议和措施。更多还原

【Abstract】 The rapidly rising of Cross-cultural tourism makes the research of cross-cultural tourism become a focus of tourism. In this paper, we make the relations between perception and satisfaction as the starting point, and use the method of combining qualitative with quantitative to research cross-cultural tourism. The writing can be summed up as follows:Firstly, we introduced the concept of cross-cultural tourism, manifestations, and the relationship between perception and satisfaction in cross-cultural tourism. Then expounded the writing-related theory, including touristculture, cross-cultural communication, and cross-cultural behavior in tourism: concepts and analysis, which are the theoretical support of writing.Secondly, it is the focus of this paper to construct the LISREL model for researching the relationship between perception and satisfaction in cross-cultural tourism. This part analyzes the model elements, including culture, perception, satisfaction and loyalty. Then integrating LISREL model with cross-cultural tourism, we establish the model for researching the relationship between perception and satisfaction in cross-cultural tourism, the main steps including the theory model construction, the road map setting, model settings, the identification and estimation of the model, the correlation coefficient settings, the testing and rectification.Thirdly, along with the LISREL model for researching the relationship between perception and satisfaction in cross-cultural tourism, this paper demonstrates its theory to Russian tourists in Qinhuangdao, testing whether it is reasonable.Finally, concludes that our LISREL model can be used to analyze the relationship between perception and satisfaction in cross-cultural tourism. Against cross-cultural tourism problems in Qinhuangdao, the paper made some suggestions and measures.更多还原