【作者】 齐敬席；

【导师】 梁晓鹏；

【作者基本信息】 中国海洋大学 ， 英语语言文学， 2008， 硕士

【摘要】 近年来随着国力的增强,中国正逐步成为旅游强国。外国游客渴望到中国旅游。旅游资料的英译本现己成为外国游客了解旅游信息的最便捷的途径。当前山东省各地都在大力发展旅游业。随着旅游业的繁荣,迫切需要高质量的山东旅游材料的翻译,可很多翻译不能令人满意。有些山东旅游资料的英译本,不能有效地吸引外国游客并实现其所蕴含的市场营销功能。因此,有必要对山东旅游材料翻译进行系统的研究。本论文以德国功能翻译理论为指导,来探索山东旅游材料翻译的有效途径。本文之所以选用德国功能翻译理论作为旅游材料翻译的指南,是由于旅游材料的特点和旅游翻译的市场营销功能所决定的。旅游材料翻译必然要求实现其吸引游客、推动旅游发展等市场营销功能。然而,中英文化的巨大差异导致了中英旅游材料有很多不同。为了帮助外国游客更好的理解译文,译文语言应该顺应英语旅游文本的表达习惯。旅游翻译需要以功能为导向的翻译理论作指导,以便于译者采取灵活翻译策略在目的语文化中实现吸引外国游客的功能。德国功能翻译理论是以实现翻译功能为导向的,它强调译文的交际功能。该理论能够指导旅游材料翻译更有效地实现其营销功能。因此,德国功能翻译理论是旅游翻译的首选指导理论。论文导言首先分析中国旅游业的迅猛发展和旅游材料翻译的重要作用。接着介绍了国内旅游材料翻译研究的现状,随后指出了本论文选择德国功能理论作为指导的理由。第二部分回顾了德国功能翻译理论的形成背景及发展历程,并总结各主要代表人物的主要思想。第三部分首先介绍了旅游资料的范围,市场营销功能和特点。然后指出了德国功能理论对于旅游材料翻译的重要指导意义;讨论了山东旅游材料翻译中的几个关键要素,如原文、发起人、翻译者等。最后运用该理论,对旅游材料翻译的例子进行了分析。第四部分探讨了导致旅游翻译困难的原因。首先论述了中英旅游材料间的差异。接着探讨了语言、文化、翻译之间的关系。最后分析了中英旅游材料产生差异的原因如中英思维方式、审美判断、联想意义的差异。第五部分首先提出了旅游资料翻译的两条原则,即以市场营销功能为导向原则和以译文读者为导向的原则。接着,依照这两条原则,结合实例探讨了旅游翻译的策略。最后作者在结论中阐述了本论文的可行性和现实意义。在德国功能理论的指导下,译者可以遵循以市场营销功能为导向和以译文读者为导向两条原则,采取灵活地策略进行旅游材料翻译。成功的旅游材料翻译必能将旅游资源更有效的介绍给外国游客。更多还原

【Abstract】 With the enhancement of its status in the world, China is moving towards a powerful country of tourism. Foreign tourists are eager to travel in China. For them, tourist guides are the most convenient access to tourist information. Nowadays, every region in Shandong province is trying its best to develop tourism. With the prosperity of tourism, the C-E translation of tourist guides (TTG) in Shandong is in urgent need but far from satisfaction. Some cannot attract foreign tourists and fulfill marketing function effectively. Therefore, the systematic study on TTG in Shandong becomes a necessity.This thesis attempts to explore the effective strategies for TTG in Shandong under the guidance of the German functionalist translation theory. The reason why the author chooses this theory is determined by the features and marketing function of TTG, which is intended to attract foreign tourists and to promote tourism.However, there are many differences between Chinese and English tourist guides because of the cultural differences between two nations. In order to help foreign tourists understand translations easily, the language of the translated texts should comply with habitual expressions in English tourist guides. TTG needs the guidance of a function-oriented theory, which can help translators adopt flexible strategies to fulfill marketing purpose. Certainly, it aims at attracting foreign tourists in the target culture. German functionalist translation theory is function-oriented, which emphasizes the communicative functions of the target texts. Under the guidance of this theory, translators can pay much attention to the function of TTG and adopt flexible strategies to fulfill it effectively. Therefore, German functionalist translation theory is the best choice in guiding TTG.This thesis begins with an introduction, which includes the current situation of tourism and the present research situation in TTG. The author also gives the reason why German functionalist translation theory is the best choice to guide TTG. Part 2 is the historical review of German functionalist translation theory. It includes the formation and evolution of German functionalist translation theory. The representative views are elaborated and summed up.Part 3 is the functionalist analysis of tourist guides. The author introduces the scope, the marketing function and the features of tourist guides. Then, the author analyzes the significance of this theory to TTG and the functionalist factors in Shandong tourist guides.Part 4 is about the factors causing the difficulties in TTG. The author analyzes the differences between Chinese and English tourist guides, and discusses the factors causing them.Part 5 is about application and analysis. The marketing function oriented principle and the target reader oriented principle are summarized to guide TTG according to German functionalist translation theory. Then, the author analyzes the strategies of TTG in Shandong with examples.The last part is the conclusion. The author states the feasibility and significance of this thesis. Under the guidance of German functionalist translation, translators can follow the marketing function oriented and the target reader oriented principles in adopting flexible strategies to translate tourist guides. Successful TTG are bound to introduce tourist resources to foreign tourists effectively.更多还原