【作者】 才凤伟；

【导师】 陈文江；

【作者基本信息】 兰州大学 ， 社会学， 2008， 硕士

【摘要】 本文以“赵本山小品的流行”这一现象作为自己的研究对象。作为一种民间的艺术,赵本山的小品原本是一种地域性、通俗性、乡土性作品,在原有的文化模式和传播方式之中是难以登上大雅之堂的。但是,由于权威的主流媒体——中央电视台的推动,尤其是“春节联欢晚会”这个主流媒体的“主流化平台”的特殊作用,使得赵本山小品成为“春晚”这一中国文化大餐上的“主菜”,并且“一红20年”。本文运用叙事分析和文本分析的方法对赵本山小品流行过程和流行原因进行了深入的分析和研究。文章提出,赵本山小品的流行实际上是主流媒体和大众文化结盟共同建构的结果。作为国家主流媒体的中央电视台需要赵本山小品来娱乐大众,在提高收视率的同时实现和强化主流文化和主流价值的合法性,并在此过程中实现大众对主流意识形态的无意识认同;而赵本山小品则通过接受主流文化的规约和改造,来适应主流媒体,进而借助主流媒体的强大力量,达成在更大范围流行的目标,实现娱乐大众的功能。值得注意的是,由于主流媒体的特殊定位和赵本山小品的俗文化艺术特性,使得两者的结合显得异常尴尬:在春晚上活跃了近20年,赵本山本人也成为家喻户晓的标志性人物;连续十余年获大奖,赵本山俨然成为当代中国大众文化的杰出代表。但是,“赵本山小品”风格、趣味和价值取向的独特性使“春节晚会”这一展示当代中国表演艺术的“文化大餐”在客观上成了庸俗文化和低级趣味的助推器。这对我国当前文化产生了消极的影响,导致了其向媚俗化、庸俗化和不健康的方向发展,也在某种程度上表现出了“主流媒体话语霸权”下大众文化发展的不良倾向。本项研究为人们认识与理解中国当代文化的运行提供了一种新的视角。同时,通过对赵本山小品流行的分析,可以发现当代中国社会文化发展的内在逻辑和发展趋向。更多还原

【Abstract】 In this article, what I study is the phenomenon of "Zhao Benshan opusculum popularity". As one kind of folk art, Zhao Benshan opusculum is originally one kind of regional, exoteric, the local work, which mounts the place of refinement with difficulty in the original cultural pattern and the dissemination way. But, as a result of authority’s mainstream media-CCTV’s impetus, in particular the special function of "mainstream platform"-"Spring Festival evening" that the mainstream media provides, enabling the Zhao Benshan opusculum become "the piece de resistance" in the Chinese culture food-"Spring Festival evening", and "last 20 years". This article utilizes narration analysis and the text analysis method, carries on the thorough analysis and research to the Zhao Benshan opusculum popular process and the popular reason.The article proposes that, in fact the Zhao Benshan opusculum popularity is the result which the mainstream media and the mass culture form an alliance construct together. The national mainstream media CCTV needs the Zhao Benshan opusculum to entertain populace, while enhances the audience rating, at the same time realizes and mainstream culture and mainstream value validity, which make the populace realize the mainstream ideology unconsciousness identity in the entertainment populace’s process; through accepting the mainstream cultural criteria and restrictions and transforming itself, Zhao Benshan opusculum adapts the mainstream media, then with the mainstream media formidable strength, achieves the goal in the wide range popularity and realizes entertainment populace’s function.It is noteworthy that, as the mainstream media special localization and the Zhao Benshan opusculum vulgar cultural art characteristic, their union appears exceptionally awkward: flourishes in the "Spring Festival evening" for 20 years, Zhao Benshan has also become the widely known symbolic character; Attaining the big prize continuously more than 10 years, Zhao Benshan just like becomes the outstanding representative of the Contemporary China mass culture. But, The style, the interest and the value orientation of "Zhao Benshan opusculum", these distinctive qualities causes "the Spring Festival evening" become vulgar and low savors booster on objective, which should be the cultural art food which CCTV makes carefully for the whole nation. This has had the negative influence to our country current culture, causing it develop to the vulgarization and the unhealthy direction, also to a certain extent it displays under the "the mainstream media words hegemony" the mass culture undesirable development tendency.This research can provide a new perspective to understand the contemporary China culture movement. At the same time, through to the Zhao Benshan opusculum popular analysis, we may discover the contemporary China society culture development intrinsic logic and the development trend.更多还原