【作者】 魏倩；

【导师】 王海鸿；

【作者基本信息】 兰州大学 ， 旅游管理， 2008， 硕士

【摘要】 由于景区的特殊性,关于我国旅游景区管理模式这一问题,一直是相关学者、专家、政府等人士关注的焦点,特别是自景区公司上市这种新的经营管理模式出现之后,争论更加的激烈。本文力图对这一模式进行深入的研究,以便总结经验教训,发现不足之处,使该模式更加的规范与完善。第一部分先从景区的内涵、特征、地位和作用出发,对国内外旅游景区目前的管理体制进行了比较分析,并对旅游景区公司上市这种经营管理模式进行了简单的概述,这是本文的基础,是不可或缺的。该部分主要采取了比较的研究方法。然后针对景区公司上市面临的三个焦点问题进行了深入的分析。该部分运用资源经济学、产权经济学等相关理论进行分析后,给出了较明确的答案——景区公司上市不会影响景区的公益性,能确保国家所有的性质,不必然带来资源的破坏。理论研究作铺垫,案例更加的具有说服力,所以在第四部分,本文以峨眉山旅游股份有限公司为例,看其上市后的实际的经营效果到底如何。经分析,峨眉山从经济效益、社会效益、环境保护、与社区居民的关系等方面看,都取得了不错的成绩。在以上分析的基础之上,我们对景区公司上市有了更深层次的了解。文章的最后一部分主要立足于企业、政府、外部的约束三方面,对景区公司上市这种经营管理模式的完善措施加以更深层次的探讨。更多还原

【Abstract】 Because of the speciality of scenic area, the management model of our tourism scenic area is always attentioned by scholars, experts and the people in government. The debate is more and more intense followed the appearance of a new management model. The new management model is the scenic area operating company.This article tries to study the new management model deeply, in order to summarize experience, find defect and consummate it.The first part, based on a brief survey of the connotation, characteristics, background, status and advantages of the scenic area, first analyzes the present management systems of the scenic area at home and abroad and compares the two systems as well. Then the thesis makes a survey of such management system as the listed scenic are operating company. This part adopts the comparative study method mostly.Then this article makes a deep analysis of the three topic questions confronting the scenic area company’s listing. After the analysis using the theory of resource economics, equity economics and so on, this article comes to the definite answer: the new management model can’t affect the scenic area’s public welfare. It can ensure the nature of our national possession and may not bring about the damages on resources.On the basic of theory study, the case is more convincing. So in the fourth part, this article analyzes the practice result after the listing of the scenic area operating company. Take E’mei Mountain as an example. It has made great achievements from economic benefit, environment protection and relation to community residents.On the basic of the previous study, we know more about the listing of the scenic area operating company. The last part of this article is devoted to the measure about about how to consummate it. This article aims at consummating the management model from such aspects as the company, the government and the restrain outside.更多还原