【作者】 杨梅；

【导师】 黎鹏；

【作者基本信息】 广西大学 ， 工商管理， 2008， 硕士

【摘要】 企业文化是企业长久发展的基础,是企业核心竞争力的源泉。在当今市场及国内经济条件下,提高企业的核心竞争力是所有企业生存及持续发展的根本方法。改革开放以来,我国的饭店行业是与国际接轨最早的行业,经过二十多年来的发展,跨越了世界饭店业近百年的发展历程,取得的成绩是有目共睹的。随着世界一体化的进程不断加快及我国加入WTO,中国这个庞大的消费市场越来越受到国内外投资者的高度重视。从2002年以来,我国的饭店业进入了一个新的投资高峰期,全国各地的高星级饭店如雨后春笋般快速的涌现。虽然中国的高星级饭店也取得了很大的成绩,但毕竟发展的时间不长,文化底蕴也不够深厚,对饭店企业文化的理解还存在各种误区,处于创业期的高星级饭店还普遍存在着对企业文化重视不足的问题,这种情况已经严重影响创业期企业参与市场合作与竞争,进而影响创业期的高星级饭店的生存与发展。因此,对处于创业期的高星级饭店而言建设企业文化是企业要解决的当务之急。本论文针对高星级饭店创业期的特点,分析其对文化的特殊要求,研究了目前高星级饭店创业期的企业文化建设现状,指出其文化建设过程中普遍存在的问题及形成问题的原因。在此基础上提出了高星级饭店创业期的企业文化建设应遵循的原则、企业文化建设的思路和步骤。论文最后论述了高星级饭店创业期的企业文化建设的实施措施和企业文化建设效果的评价方法,以便使文化建设工作更加符合高星级饭店创业期的实际情况,获得良好的效果。本论文对高星级饭店创业期的企业文化建设具有很强的现实意义。更多还原

【Abstract】 The enterprise culture is the foundation for the enterprise’s long-time development. And it is the fountain to increase the enterprise’s core competitive ability. Under the market economy condition, how to improve the core competitive ability has become a basic rule for the enterprise’s survival and development. After the reformation policy and opening to the outside world, the hotel industry is the earliest industry that connects with the world guesthouse level after development of more than two decades. Chinese hotel had followed with the world guesthouse trade although other country’s hotel industry precede China’s hotel trade about one century, while, the achievements are there for all to see. Following the progress of globalization and our country to WTO, the great market in China had absorbed the high focus from no matter domestic companies or foreign investors. After the 2002, the hotel industry in China has entered a new investment period, more and more the high star hotels built quickly.Although, we can say that Chinese hotel industry has achieved great development, but because of short developing history , less culture and the manager, there is some misunderstanding between the enterprise culture and the management. Nowadays, in the high star hotel in newly establishing stage, it exists universally that they have not yet attached adequate importance to the establishment of their own culture. This has greatly affected those high star hotel participate for their survival and further development. So it is vital that those high star hotels establish their own culture.According to the characteristics of the high star hotel in newly establishing stage, this paper give an analysis of the exclusive requirements of those high star hotel about culture. It discusses the current situation of their culture construction, and it points out the universal problems in terms of establishing culture of their own and discusses the causes responsible for problems. This paper also proposed the superiority of their cultural construction., the constructive principle. Finally the paper addressed constructive approaches about how to establish their own culture and the appraisal method about the cultural construction, and elaborated the key measure and important factor about carrying on cultural construction of those high star hotels. So it can make culture construction of high star hotel in newly establishing stage accord with actual situation and obtains the excellent accomplishment. This paper will have a practicable influence on those enterprises in newly establishing stage.更多还原