【作者】 丁晓杰；

【导师】 赵晓彦；

【作者基本信息】 内蒙古师范大学 ， 设计艺术学， 2008， 硕士

【摘要】 书籍是人类进步的阶梯,它利用文字、符号、图形记载着人类的思想和情感,它叙述着人类文明进程,传播人类文化。好的书籍不仅仅提供静止的阅读,更应该是一部可供欣赏、品味、收藏的艺术品。书的设计,其本质就是要去设计信息,使这些信息引人注目,创造出便于读者阅读的形态展示给读者。书籍是一个生命体,是传递思想的载体。一本优秀美观的书籍,文字内容是其中的一个重要方面,而另一个重要方面就是对书籍的诸多元素进行综合的统一的设计,将组成书籍的各个部分相互有机地联系起来才能渲染出与书籍内容相结合的整体阅读环境。优秀的书籍设计,在于把握内容精神的准确传达。这就要求书籍设计者要注重文化内涵、讲究艺术品位、追求个性特征,这样的设计观念被越来越多的书籍设计者所重视。随着生活水平的不断提高,人们的消费观念也逐渐发生变化,由对物质性的追求逐渐转向了精神性的追求、文化性的追求。原本是属于功能性的消费,越来越多地渗透进审美内涵,有的功能性的需求甚至降低到次要地位,而审美性的需求则上升到首要地位。书籍设计艺术的美观性也被提到越来越重要的位置上来。设计师须不断创意求新,形成既有丰富内涵,又适应市场需求的中国自身独有的书籍审美风格。中国的书籍设计艺术有着悠久的历史传统,其深厚的文化底蕴为世界所赞叹。中华民族在长久的历史流程中形成了独特的民族传统文化,对这种传统文化的继承,书籍设计可以借助自己独特的艺术语言,发挥应有的作用,既可以弘扬传统民族文化精髓,又可以实现书籍设计民族特色与现代风格相结合。本文围绕中国书籍形态的演变及审美的发展、中国现代书籍设计艺术的审美特征、书籍设计各要素的审美内涵对书籍的作用、书籍设计审美内涵对书籍市场的影响这几个章节,对书籍设计审美内涵的重要性作了论证。对于中国当代书籍设计而言,不但要把民族书籍美学与现代设计传达功能相结合,而且要把传统的设计思想与现代设计理念相结合,进而达到功能与审美,传统与时尚,民族性与时代性的统一,在当今现代设计的带动下,彰显具有中国特色的东方设计文化魅力。更多还原

【Abstract】 Books are the stepping stones to human progress. With words, signs and pictures they record the minds and emotions of human being. They recount the development of the human civilization and spread human cultures. Good books are not only for quiet reading but also artistic works to appreciate, taste and collect. The nature of book designing is to design attractive information and display an appropriate form for the readers to read conveniently.A book is a living carrier of thoughts. Wonderful and profound words are important for an excellent book. More important is the integrative designing of the elements which creates the overall reading environment concerned with the content. Successful book designing lies in the accurate embodiment of the spirit, which requires the book designers to place great emphasis on cultural connotation, artistic taste and personal characteristics.With the improvement of people’s living standard, their ideas of consumption are gradually changing, from pursuing material to pursuing spirit and culture. The aesthetic consideration is more and more infiltrated into the original functional consumption. Accordingly, book designers must be original and creative so as to form the unique aesthetic style of Chinese books.The art of Chinese book designing has a long history and its deep cultural connotation is worldly acknowledged. The unique Chinese traditional culture makes it possible for book designers to use their special artistic approach to realize the combination of national features and modern styles.The author of this paper recounts the evolution of Chinese book form and the development of aesthetics. He also expounds the aesthetic features of modern Chinese book designing and effects of the aesthetic connotations of different elements on book designing and on book market. On the basis of the above discussion, the author intends to justify the importance of aesthetic connotation in book designing. In terms of the contemporary Chinese book designing, designers should accomplish the combinations of aesthetics national books and the conveying function of modern designing, traditional designing ideas and those of modern designing. Thus they can achieve the unity of function and taste, tradition and fashion, national and epochal characters, and finally come up to the design reflecting the charm of eastern culture and traditional Chinese features.更多还原