【作者】 杨芳；

【导师】 姚德权；

【作者基本信息】 湖南大学 ， 新闻学， 2008， 硕士

【摘要】 中国是世界上最大的潜在传媒市场,也是世界上增速最快的传媒市场,巨大的市场潜力对外资传媒集团具有巨大的吸引力。入世以来,国务院及国家相关部门颁布了一系列非公有资本进入传媒业的文件与法规,微启了业外资本进入传媒业的大门。传媒业改革进入一个新的历史阶段。中国传媒业成为外商投资重点关注的行业之一,国际资本竞相进入中国传媒市场。与此同时,为了规避意识形态渗透的风险,保护本国传媒产业的发展,中国政府制定了一系列的政策文件来监管在中国传媒市场上的外资。外资和中国政府规制势必存在一场博弈。本文试图从博弈的局中人(主体)、博弈策略、博弈得失三方面阐述外资和中国政府规制的博弈,并从中预测中国政府规制和外资在中国传媒市场上发展的趋势。首先,本文探讨了双方博弈的动因,指出双方合作各有利弊。然后,在综合主要外资传媒在华发展的现状和中国政府相关的法律法规的基础上,本文归纳了双方的博弈策略,并指出双方的博弈处于互动状态。中国政府对外资进入中国传媒市场实行严格的准入监管和内容规制,并适时改变策略,调控外资在中国传媒市场上发展的趋势。外资则采取牺牲短期利益的做法,通过公关先行、合资合作、对等落地等方法逐步渗透中国传媒市场。最后,本文构造模型,分析了传媒业外资与中国政府规制的博弈得失,指出在目前阶段,合作的收益偏向于中国政府一方。在模型分析的基础上,本文预测了中国政府规制和外资在中国传媒市场发展的未来趋势,认为本着双赢的目的,中国政府应当也正在逐步放松对外资的管制,外资将坚守中国传媒市场,以期获得长期的发展。本文旨在用经济学的相关理论来思考外资进入中国传媒业这一现实,通过考察外资在中国传媒市场的经营博弈策略,为中国传媒走入国际市场提供具体事例参考,为中国政府建立一套管理外资的有效规制机制提供参考。更多还原

【Abstract】 Chinese Media market is the most lantency media market and the increasing fast media market in the world, which attracts Foreign Media most. State department and anther department printed some documents and rule of laws which allowed no-public capital entering Media market.the door opened little, signed the new moment of innovation. Chinese Media market became one of the emphasing attention industry. Foreign Media tried their best to enter the Chinese Media market. At the same time, Chinese government printed some documents and rule of laws to evade the risk of ideology penetration and protect local media.so there must be a game between foreign media and Chinese government.I try to expatiate the game between foreign media and Chinese government from three aspects, like party.policy .gain and loss in the game. Form that,I forecast the future of them.Firstly, this text discussess the causation of game between foreign media and Chinese government, thinking there is loss and gain both sides. Then, this text colligates actuality of Foreign Media development in Chinese Media market and the laws of Chinese government ,concludes the policies of both sides and the game of both sides is changing.Chinese government printed some documents and rule of laws which protect local media. Foreign media immolates the short profit, adopts improving the friendship, joint venture and cooperate, equlity falling to the ground to penetrate Chinese Media market.Last, this text constracts the former,analyzes the gain and loss of both sides, and thinks the distribute of profit leaned to Chinese government at moment. Besides, the text thinks Chinese government should gradually relax the control of foreign media, which makes the foreign media get the more development in China .The aim of this text is using the correlative theory in economy to conside Foreign capital entering Chinese Media Industry.It takes example for Chinese media entering international maket and Chinese government builds mechanism to manage the Foreign capital in Chinese Media Industry.更多还原