【作者】 刘玉；

【导师】 李世国；

【作者基本信息】 江南大学 ， 设计艺术学， 2007， 硕士

【摘要】 中国制造业的突飞猛进,使得印有“made in china”标志的产品大量出现在世界各国的市场之上。但中国并没有因此在进出口贸易上赚到大部分利润,这是因为“made in china”代表的是低廉的价格,而不是高尚的品质。如何使中国制造业从“made in china”转变成“design in china”就成为了中国设计界和整个制造业共同努力的目标。本论文首先从人类学的宏观角度归纳出文化的概念,并以世界文化史为参考系,指出了中国文化的独特之处,继而引出了中国传统意境理论。通过对中国传统意境理论各个方面的阐述,我们发现意境理论实际上是一个具有东方韵味的审美理论。它所崇尚的观念非常适合中国现代工业设计的发展。如果以此理论为基础,在工业设计时营造出一种传统意境,则中国的设计就可以真正形成“中国风格”。这也正是本论文的创新点。通过对工业设计现状以及传统文化在其它设计领域中成功运用的实例的分析,可以得知在工业设计中,能够营造出传统意境就是成功的将传统文化融入到现代产品之中,因为意境本身就是一种审美范畴。最终对传统意境的层次和营造方式进行归纳总结。希望本论文对中国传统意境在工业设计中运用研究,能够帮助设计师加深对传统文化认识,引导广大群众对传统文化的理解,推动中国工业设计的自主发展,为中国传统文化与现代化设计的结合提供更广阔的道路。更多还原

【Abstract】 Chinese manufacturing advances rapidly, which makes the products with a symbol of“made in China”prevail around the world. However, China doesn’t make a large profit from imports & exports. That is because“made in China”only stands for low price but not high quality. As a result, making Chinese manufacturing turn from“made in China”to“design in China”has become the common goal of Chinese designers and manufacturing.The paper first concludes the concept of culture from anthropology. It points out the uniqueness of Chinese culture by referring to the world culture history. Then it leads to the Chinese traditional artistic conception theory. Through expounding all aspects of Chinese traditional artistic conception theory, we find that, artistic conception theory is actually an aesthetic theory of oriental charm. The conception it advocates fits the development of modern Chinese industrial design very much. Keeping this theory as foundation to construct a traditional artistic conception, then the Chinese design will form true“Chinese style”, which is the innovative point of the paper.Through analyzing both the actuality of industrial design and the successful examples of traditional culture applied in other design fields, we find that, in industrial design, constructing traditional artistic conception means to syncretize traditional culture into modern products. That is because artistic conception is a kind of aesthetics itself. Finally, the paper concludes the levels of traditional artistic conception and the way it is constructed. By researching on the application of Chinese traditional artistic conception to industrial design, we hope it will help designers to know better of traditional culture, lead people to have a better understanding of traditional culture, push Chinese industrial design to develop independently, and finally provide a wider road for the combination of Chinese traditional culture and modern design.更多还原