通信运营企业绩效评价研究

【作者】 陈彬；

【导师】 徐光华；

【作者基本信息】 南京理工大学 ， 工商管理， 2008， 硕士

【摘要】 由于经济全球化以及市场的瞬息万变,导致通信企业面临的外部环境日趋复杂,而新技术、新业务的发展使通信业务的分流和替代性竞争也日益加剧。企业已经进入了追求长期利益最大化战略经营时代,企业管理已进入以战略管理为主题的时代。企业绩效评价作为现代企业有效的监管制度和管理系统,不仅是企业自我监督、自我约束、自我评价的重要手段,而且是现代战略管理背景下企业为实现战略管理目标,实施战略管理计划的极为重要的战略管理工具。平衡计分卡是一个整合的源于战略指标的新框架。它在保留以往财务指标的同时,引进了未来财务业绩的驱动因素,这些因素包括顾客、内部流程、学习与成长等层面。平衡计分卡绩效评价法在国际通信行业的应用十分广泛,由于我国通信行业还处于垄断阶段,该模型是否适合在我国推广需要进行验证和修正。本论文对在现代市场经济条件下,面向市场、面向客户的企业战略绩效评价的理论与方法进行了初步的研究,建立了基于企业价值最大化的绩效评价基础理论与方法框架.论文以中国网通某企业为研究案例,结合企业战略进行绩效评价方案设计,优化了平衡计分卡绩效模型指标,以期有益于通信运营企业建立更适于企业特点的绩效评价系统,为通信运营企业战略管理决策提供了理论依据。更多还原

【Abstract】 Because economic globalization and market of volatile, cause the telecombusiness enterprise face of the exterior environment is gradually complicated, and newtechnique, new the development of business make the reposition of redundantpersonnel of telecom business and act for a competition to also turn worse increasingly.The enterprise has already come to the strategic operating of concentrating long-termprofit of maximization, and business management has already come to the era ofstrategic management. As an effective supervisory and administrative system,performance evaluation of enterprise’s operation is not only merely an importantmeans by which enterprise carry on the self-supervision self-controllability andself-evaluation, but also a new management tool enterprise use to implement strategicmanagement in the new competitive environment. The Balanced Scorecard (BSC)is aconformity source in the strategic target new frame. It during retention former financialnorm, has introduced the future finance achievement actuation factor, these factorsincluding stratification plane and so on customer, internal flow, study and growth. TheBalanced Scorecard (BSC) performance measurement was widely used in internationaltelecom industry. Whether the model is suitable for application or not still should berevised and tested because the telecom industry in our country is still in themonopolistic stage.Under the condition of modern market economy, we have carried on primary re search for theories and approach of enterprise strategic performance evaluation based on maximization of firm’s value and faced to the market and customer, the construction of basic theories and approach has been set up through absorbing experience of theory and practice research of business performance measurement at home and abroad and dissecting its problems and deficiency of its subject’s research. With the example of a telecom corporation in China Netcom, combining the strategy of combining the business enterprise carries on a results evaluation project design, and excellent turn BSC results model index sign of cent, we expect that the telecom luck camp business enterprise can establish the establishment suitable for the evaluation system of the results of business enterprise characteristics more. It also offered theoretic basis of the strategic management makes policy in telecom corporation.更多还原