【作者】 韩晓路；

【导师】 何建民；

【作者基本信息】 合肥工业大学 ， 管理科学与工程， 2008， 硕士

【摘要】 分销是绝大多数批发型商贸企业以及产供销一体化的制造类企业所普遍采取的一种销售管理模式。分销管理的核心问题是如何有效协调和控制整个分销网络上的物流、资金流、作业流,以实现整个系统的高效运行。在分销过程中,物流、资金流和作业流都紧密围绕信息流展开,只有以准确的信息为决策依据,整个分销网络才能高效运作。随着企业销售规模的扩大,实际工作中信息流常常发生信息延迟、信息失真、信息不对称等问题,由此导致许多企业对异地物流和资金流的管理难度也是越来越大。传统分销管理无论在效率、成本还是可控性等方面的不足日益突出,分销业务中的许多问题无法得到有效解决。问题的结果造成企业在商品流通领域成本居高不下,企业的生产、市场决策缺乏准确的量化依据,造成企业资源的大量浪费。解决好分销渠道的控制问题,是目前许多快速消费品企业的当务之急。本文在对我国啤酒分销业务进行深入调研的基础上,针对啤酒生产企业分销业务及其分销资源计划系统开发中的相关问题展开研究。通过分析企业分销业务中现存的问题,运用供应链协同理论与方法,从渠道管理、库存管理和信息共享几个方面,合理规划了啤酒分销管理模式:在上述基础上,建立了带有决策支持功能的啤酒分销资源计划系统整体框架模型;运用数据仓库理论和Web Service技术,对跨地域分销业务数据交换平台进行了设计和原型实现。论文对跨地域营销业务及其管理的信息化、网络化和现代化具有重要的理论意义与实用价值。更多还原

【Abstract】 Distribution is one of the widely used sale methods adopted by many domestic wholesale enterprises and integrated manufacturing companies. A key factor in distribution management is how to effectively control the product flow, cash flow and business flow within the distribution network so that the entire system can function efficiently. As it is known to all, the high efficiency of distribution network actually relies on two facts: first, all of the above flows should center at information flow; second, the provided information must be accurate to support various decision making.For many companies, with the rapid growth in the sale scale, different information flows in real applications may often experience delay, loss or asymmetry issues, which lead to significant difficulties for these companies to control the remote product and cash flows. Unfortunately, due to the intrinsic limitations, traditional distribution management cannot effectively tackle above problems. As a result, it is very hard for these companies to reduce their cost and make the correct decision for manufacture and marketing. Moreover, such limitations could also induce significant waste in enterprise resources. Therefore, to effectively manage various information channels is a critical factor in distribution network, especially for those companies focused on fast consumer products.Based on a thorough analysis of current beer industry in China, this paper systematically discussed a suite of problems in the implementation of the distribution business as well as the distribution resource management system for beer manufactures. By analyzing the existing problems in distribution system and using the supply chain coordination method, we presented an efficient management model for beer distribution business. Furthermore, we proposed a complete framework with decision support function for distribution resource management in beer industry. We also combined the theory of data warehouse and the technique of web service to design and implement a prototype for data exchange. In summary, this paper possesses both theoretical and practical contribution in the implementation of distribution management system that supports distribution business over multiple regions.更多还原