【作者】 邹微微；

【导师】 赵立秋；

【作者基本信息】 南昌大学 ， 产业经济学， 2008， 硕士

【摘要】 20世纪90年代以来,中国图书出版产业的发展环境发生了深刻的变化:加入世界贸易组织后,国外出版公司迂回进入,给中国图书出版产业带来了较大的竞争压力;政府部门深化文化体制改革,出版体制改革内容更广、更深入;信息技术为图书出版业发展造就新的技术环境等等。面对新形势带来的新机遇和新挑战,中国图书出版产业采取了相应的应对措施,比如组建出版集团,加快新技术应用步伐等等。然而,制约中国图书出版产业发展的深层次问题仍没有得到根本解决,需要进一步深化改革,推动体制机制和管理创新。本文第一章分析了研究背景和意义,对国内外研究现状进行了梳理和述评,并阐述了研究的主要内容和研究方法。第二章分析了图书出版业的内涵和特征及产业链,并对其理论基础进行了综述。第三章剖析了中国图书出版产业的发展现状,分析了图书出版产业与经济增长的相关性,进而探讨了中国图书出版产业发展的环境条件和面临的新形势特点。第四、五、六章以产业组织理论中哈佛学派的SCP范式为工具,从市场结构,市场行为和市场绩效三方面对中国图书出版产业展开分析,并从中提炼了存在于中国图书出版业中的主要问题。第七章在前述分析的基础上提出了在新形势下加快中国图书出版产业发展的对策建议。更多还原

【Abstract】 Since the 1990s, tremendous changes have taken place in development environment in China’s book publishing industry: accession to the World Trade Organization, foreign publishing companies’ entrance by roundabout way has brought great competitive pressure on China’s book publishing industry.Government departments have deepen cultural system reform in broader and more in-depth; information technology created a new technological environment for the book publishing industry, and so on. Facing the new situation under the new opportunities and new challenges, China’s book publishing industry has also taken corresponding measures, such as setting up publishing group and accelerating the pace of new technology applications, and so on. However, many deep-seated problems in the constraints of China’s book publishing industry have not been effectively resolved, it need to deepen the reform further, and promote institutional mechanisms and management innovation.The first chapter analyzes the background and significance of this thesis, makesan carding and commentary of domestic and international research status, and expounded on the main content and research methods. The second chapter analyzes the content, features, and industrial chain of the book publishing industry, and its theoretical basis were reviewed. Chapter III makes an analysis of the status quo of China’s book publishing industry, the relevance between the book publishing industry and economic growth, further explores the environment conditions and features of the new situation for it’s development. Chapter IV, V, VI base on SCP paradigm of the theory of industrial organization in the Harvard School, it formulates from the market structure, market behavior and market performance, and extract main issues of our book publishing industry. Chapter VII puts forward the countermeasures of speeding up the development of China’s book publishing industry under the new situation, it is based on the issues mentioned before.更多还原