【作者】 叶萍；

【导师】 陈秋华； 王柳云；

【作者基本信息】 福建农林大学 ， 林业经济管理， 2008， 硕士

【摘要】 20世纪八十年代以来,我国的森林旅游业得到了蓬勃发展。回归自然已成为现代人的一种重要生活方式,前往郊野公园旅游的游客越来越多。城市森林公园逐渐成为旅游者的主要旅游目的地之一。当前国内城市森林公园的建设千篇一律,缺乏个性。认识与研究城市森林公园的文化建设对城市森林公园未来的长效发展有着重要的意义。本文选取旅游体验作为研究视角,对城市森林公园的文化建设进行探讨。首先,论述了研究的背景,对相关概念进行界定,明确研究对象。接着分析城市森林公园的理想文化形态与现实的文化表达间存在的差距,从侧面上说明了研究的必要性。第三、四章进入文章的论证探讨部分:先是理清目前城市森林公园存在符号性消费的现象,因这一现实现象,城市森林公园的文化建设必须进行场所改造。如果说场所改造能够影响旅游者的消费体验,那么场所改造后的文化情境更需要文化引导,才能使旅游者获得更深刻的审美体验,最终达到场所认同、场所依赖的目的。在前文论证的基础上,对城市森林公园的文化建设从理念到具体操作上提出一些思路与建议:第一,分别从绿色管理、情感化服务、树立品牌等三方面对城市森林公园的经营理念进行重构;第二,具体分析城市森林公园形象设计的方法及其功能定位;第三,论述了培育城市森林公园中文化情意境场的三大基本原则;第四,详细描述了完善的城市森林公园旅游解说系统的构建。本文最后以福州国家森林公园为例,将上文所构建的研究理论及方法应用到现实案例中。本文利用详实的问卷调查资料,运用归纳和演绎推理、图表分析等方法,分析了旅游者消费体验与审美体验的差异。在这些差异性的基础上,应用上文的文化建设方法进行分析与探讨福州国家森林公园文化建设的思路。更多还原

【Abstract】 Forest tourism in our country has been developing vigorously sence the 80’s of 20 centuries. Return nature is becoming one kind of important life-style. More and more visitor chose Forest parks for travel. And the Urban Forest Parks are one of tourist’s main choosen tour destination. Currently, the construction of the Urban forest parks are short of individuality in the homeland. Study on the cultural advancement in the urban forest parks has having important significance for the Sustainable development of the urban forest parks.Tour experience as a study angle, this paper discussed on the cultural advancement of the urban forest parks. First of all, the article has commented the study background, fixed the relative conception, making clear of the object of the study. Then , paper analysed the gap between the ideal culture forms and the existing culture pattents, indicating the necessity of this study on secondary side. The third and forth chapters are the parts of expounding the discussion: demenstrating the existed consumption phenomenon in the Urban Forest Parks at present. On the basis of it, The urban forest parks are obliged to reform the Lieu. If reformed lieu affects the consumption experience of tourists, culture circumstances requires culture leads more, Making the tourists gain deeper appreciation of the beauty experience, achieving lieu accepted and lieu dependented on the purpose. Finally, based on the proving in previous, the article made some suggestion on the cultural advancement of the urban forest parks: firstly, reconstructing the management idea in the urban forest parks on green administration, emotional service, establishing brand etc; secondly, Analysis on the method of image designing on the urban forest parks, and its functional localization; thirdly, expounding three basic principles to cultivate the cultural circumstances scene in the urban forest parks; forth, describing how to found the perfect tourism-comment system.Finally, it took Fuzhou national forest park as a case used the above theory and research methods. The paper used detailed survey information, reasoning, chart analysis to Analyze the difference in the tourists’ consumer experience and aesthetic experience. On the basis of it, it applied of the above cultural construction methods to comment on how to build the cultural advancement in Fuzhou national forest park.更多还原