基于消费者行为的iPod设计研究

【作者】 卢艺舟；

【导师】 雷达；

【作者基本信息】 中国美术学院 ， 工业设计， 2008， 硕士

【摘要】 iPod自诞生以来,一直受到消费者的欢迎和时尚界的追捧,取得了巨大的经济效益和文化效应。对iPod的设计研究有助于设计师借鉴iPod的成功经验,制定合适的设计策略。全文基于消费者行为学理论,围绕消费者个体的内部影响和社会文化对消费者的外部影响,对iPod进行了深入的设计分析。更多还原

【Abstract】 iPod, since the birth, has received consumer’s love and the fashion world’ s big following continuously. It has obtained the huge economic efficiency and cultural effect. The design research of iPod is helpful for designers to refer to iPod’ s successful experiences, formulate the appropriate design strategy. The full text based on the Consumer Behavior theories, regarding the consumer individual’ s internal influences and the external influences from social culture, has carried on a thorough project analysis to iPod.更多还原