【作者】 阳波；

【导师】 易小坚；

【作者基本信息】 湖南师范大学 ， 课程与教学论， 2007， 硕士

【摘要】 随着我国旅游业的快速发展及大众体育的蓬勃开展,体育旅游在我国已悄然兴起。中国大学生数量激增,其体育旅游活动已较为普遍,部分旅游区景点,大学生正在成为先锋队乃至主力军,理应引起重视。本文在对体育旅游的基本理论进行探讨的基础上,从湖南省大学生体育旅游的实际情况出发,对湖南省大学生体育旅游市场进行了分析,并提出了相应的对策和建议,希望能为大学生体育旅游市场的培育与开发提供一点理论参考。全文共分四部分。第一部分是绪论,介绍了选题背景和研究意义、国内外体育旅游发展态势与研究概览,提出本研究的技术手段和研究思路。第二部分是对体育旅游基本理论的研究。在分析体育旅游市场、体育旅游的概念、体育旅游的内涵的基础上,提出体育旅游的特征,即享受性、健康性、刺激性。揭示了体育旅游的本质和属性,提出了体育旅游市场的开发原则和条件。第三部分是对湖南省大学生体育旅游现状的调查与分析。文章较为细致的调查了湖南省大学生体育旅游的认识程度、动机、参与程度、消费投入、项目选择以及性别现状,并提出了较为合理的分析:接着又对影响大学生体育旅游需求的因素进行了分析,主要有社会因素、经济因素和行为因素。第四部分作者针对湖南省大学生体育旅游的现状,为湖南省大学生体育旅游市场的培育与开发提出了一些建议:指出大学生体育旅游应得到高校的重视和社会、家长的支持以及旅游业的合理引导,鼓励大学生应积极参加体育旅游,发挥学生锻炼的主观能动性,同时旅游项目的设置也需进一步完善。更多还原

【Abstract】 With the rapid development of tourism and mass sports, Sports Tourism has been springing up gradually. Dramatic increase in the number of Chinese college students, sports tourism has become more common, some tourist attractions area, college students are the main force and become the vanguard, deserves attention. This article is based on the basic theory of studying sport tourism, and it analyses the Sports Tourism’ s utilization of college students in Hunan Province . It analysis the development of Sports Tourism Market of college students in Hunan Province. At the same time , the corresponding development strategy and recommendations for the students hope to provide theroy reference to raise and develop the College Sports Tourism Maket. There are four parts in this passage. The first part is prolegomenon. It introduces the background of the title selected and development of affairs about Sports Tourism. And it puts forward the techlogical measure of study.The second part studys the Sports Tourism’ s basic theory. On the basis of the analysis of the concept and content of Sports Tourism and the Sports Tourism Market, point out the sports tourism feature, namely that enjoyment , health , exciting. Revealed the essence and attributes of Sports Tourism and advised the principles and conditions to develop the Sports Tourism Market. The third part of College of Hunan Province Sports Tourism Investigation and Analysis of the status quo. The article is more detailed investigation of the Hunan University Sports Tourism degree of awareness, motivation, involvement, consumer input, project selection and gender status, and made a more reasonable analysis; Then right on College Sports tourism demand factors were analyzed mainly in the social factors, economic factors and behavioral factors. The fourth part of the author against College Sports Tourism of Hunan Province status quo, made a number of recommendations for raising and Developing the College Sports Tourism Market of Hunan Province; Sports Tourism should receive the attention from college , the support from social and family and the guide from the Trourism Industral, students should be encouraged to actively participate in sports tourism, training students to play the subjective initiative, at the same time, the setup of Sport Tourism projects should be further improved.更多还原