【作者】 王俊哲；

【导师】 高秉雄；

【作者基本信息】 华中师范大学 ， 中外政治制度， 2008， 硕士

【摘要】 自从实行经济体制改革以来,中国农村发生了很大变化,农民政治参与的热情空前高涨,农民参与的意识和水平都有明显的提高。我国媒体近三十年来对民主选举不断进行着和风细雨般的宣传,为引导基层民主建设在广度和深度上的“软着陆”作“润物细无声”的工作。本文以河南省鹿邑县Y村为研究区域,通过实地调查,主要采用个案分析的方法,来研究大众传媒对农民政治参与的影响。农民接触大众传媒时间的长短、频率的高低和内容偏好的选择,尤其是接触新闻类信息对于提高农民的政治参与意识有显著影响。长期接触新闻信息可以增加农民的政治参与知识,坚定政治参与态度,强化政治参与能力感。政治参与意识的提高成为农民积极有效参与政治的前提。大众传媒利用自身独有的优势对村委会换届选举进行大量的宣传报道,为民众设定议题,积极有效的引导社会舆论,激起民意形成的取向,提高了农民政治参与积极性,最终促成民众的共同行动,从而起到有效的舆论导向作用并成为一种有效的政治动员工具。由于农民自身文化素质的差异,使得他们在做出某种政治选择时,从符合自己利益角度考虑,顾不得积极与消极的两面性。农民总是主动地,有选择地使用媒介以满足个人的需求,但需求是各式各样的,大众传播只能满足其中一部分,因而大众传媒对受众的影响又是有限的。更多还原

【Abstract】 After economic system revolution happened, the village has changed. The peasant’s political participation rising to an unprecedented height, both the consciousness and level in that the peasant participates have rised obviously. Mass media for the past 30 years continue to conduct democratic elections as he gentle breeze and mild rain publicity, to guide the building of grassroots democracy in the breadth and depth of the "soft landing" for the "the silent thing" job.Peasant contact the duration of the mass media, the level of frequency and content of the prefered option, especially news contact information for improving their awareness of political participation have significant impact. Long-term exposure to news and information can increase their political participation in the knowledge that a firm attitude towards political participation, and strengthen the ability to participate in the political sense. Raise awareness of political participation of peasant to become active and effective premise.The mass media of using its unique advantage of the village committee elections a lot of publicity, set for public issues, active and effective guidance Public opinion, aroused public opinion formation of the orientation, increased political participation initiative of the peasants and eventually contributed to the common people, thus play an effective role in guiding public opinion and become an effective tool for political mobilization.Because peasant own cultural quality of the differences so that they made in certain political options, from the perspective of their own interests, ignored positive and negative two sides. Always take the initiative to farmers, a selective use of media to meet the needs of individuals, but demand is a wide variety of, the mass media can only meet part of demand. So the impact is limited.更多还原