温州中小企业国际化研究

【作者】 蒋华；

【导师】 宁德煌；

【作者基本信息】 昆明理工大学 ， 企业管理， 2007， 硕士

【摘要】 对企业国际化经营的研究可以追朔到亚当·斯密等古典经济学家对国际贸易产生原因的研究,但在我国,对企业国际化课题的研究从80年代才开始,而对于中小企业的研究则更晚了。随着生存跨国化、贸易投资自由化、商品世界化、资本国际化以及全球市场化趋势加深,中小企业开展国际化经营已经成为理论界、政府和企业的共识。与此同时,对什么是国际化,如何开展国际化,特别是在急剧变化的国际经济环境下,中小企业在与大型企业、跨国公司竞争的工程中如何适应这种变化,应该有哪些应对策略等问题的探讨,却是方兴未艾。温州是改革开放的前沿阵地,也是国内中小企业走向国际化较快的地区。在国际化经营发展中,温州中小企业形成了自身的国际化特点,积累了一定的国际化经验,但同时也面临着很多问题。本文试图在前人研究成果的基础上,结合近年来温州中小企业开展国际化经营的具体实践,对上述问题做出自己的回答。决定企业国际化经营成功的关键因素不是企业规模,而是竞争优势。中小企业虽然受自身规模限制,但在国际化经营中有其特定的竞争优势。企业国际化经营方式没有优劣之分,适合企业本身的方式就是最好的方式。温州中小企业的国际化道路是多元化和多层次的。每个中小企业应根据自己的自然禀赋、外部条件、战略目标等来决定自己国际化经营的形式和方式。温州中小企业要培养全球化思维,通过组织创新、技术创新等培育自身的核心竞争力,提升国际竞争力。论文的第一章为绪论部分,阐述了选题的背景和意义,本文研究方法、研究内容。第二章为主要阐述基本概念和基本理论,包括中小企业概念的界定,国际化的定义,国际化的传统理论和这些理论在解释中小企业国际化方面的不足,以及对中小企业国际化理论的探讨。第三章介绍温州国际化的现状及环境分析,这是本文分析的出发点。第四章是本文的实证研究部分。第四章研究温州中小企业国际化的经营实践,包括温州中小企业国际化的动因、国际化的竞争优势、国际目标市场的选择和国际市场进入方式四个部分,在分析的同时结合问卷调查的结果,最后着重分析R公司国际化经营的案例,分析R公司国际化经营的成功经验和存在问题。第五章总结温州中小企业国际化经营中存在的问题,并提出相应对策。通过本文的研究分析,认为可以从寻求多元化营销渠道、熟悉国际市场规则、加强科技创新的力度、培养和吸纳国际化专业人才、发挥政府和商会的外部支持作用几个方面来推进温州中小企业的国际化。更多还原

【Abstract】 Although the study on internationalization began a long time ago,the study of this subject began in the 1980s in China.With the deepening of China’s "open policy" and Chinese enterprises’ growing in such surrounding,it became the theory field,government and enterprises’ common sense that Chinese enterprises including the non-state-based or small and medium-sized enterprises shall conduct internationalization.Whereas what is internationalization,how to conduct it,especially in the dramatically changing international economic and technological surrounding,how to suit to these changes,what are the development tendencies,and what kind of way small and medium-sized enterprises shall adopt to conduct internationalization,making what strategic choice,etc are in the ascendant.In Wenzhou,many SME try to expand transnational operation in an early.In the internationalization process,small and medium-sized enterprises of Wenzhou have their own features which accumulate certain experience but also face many problems.This article is trying to offer an answer to the above questions based on the pervious study result and small and medium-sized enterprises of Wenzhou internationalization practice in recent years.The decisive factor for an enterprise’s success is not its scale,but its competitive advantage.Small and medium-sized enterprises of Wenzhou have their special advantages in internalization process,its business format does not have advanced one or elementary one.The best form is the one most suitable to itself.The internationalized road for Wenzhou SMEs is diversified and multi-leveled.Each SME shall decide its involvement in the internationalized business as per its natural endowment,external condition and strategic aim.This article is basically composed of six chapters:Chapter one shows the significance and the structure of this article and the research method used in it.Chapter two mainly introduces the basic concept of SMEs, internationalization and internationalized business,and states theories important to the internationalization of Wenzhou SMEs.Chapter three mainly analyzes the current situation, surrounding,comparative advantages and problems of internationalization practice of SMEs of Wenzhou city.Chapter four carries a research on the internationalization motive、the competitive advantage of Wenzhou SMEs、the choose of foreign market and the specific arrangement entry mode in Wenzhou SMEs’internationalization.Chapter five points out the problems Wenzhou SMEs meet and gives suggestions which can promote the internationalization of Wenzhou SMEs.Chapter six puts forward the conclusion and prospects for the internationalization of Wenzhou SMEs.更多还原