【作者】 薛青；

【导师】 李理；

【作者基本信息】 中国地质大学 ， 设计艺术学， 2008， 硕士

【摘要】 当代社会,工业发展已经进入到高科技阶段,人们越来越关注可持续发展,关注与自然环境和谐相处。信息化已迅速被应用到人类生活的各个层面,信息时代的到来,使设计处于一个重新构造语言的时代。设计一种产品,也就是设计一种语言。一件理想产品的产生也就牵涉到设计符号如何在产品中的理想应用,也就是说如何运用符号学创造出符合现代人类情感化、人性化需求的产品,是当代工业设计师必须认真思考的问题。符号学应用到产品设计中,继而就产生了产品设计符号学。而产品设计符号学的本质正是在于通过产品外在造型的设计揭示或暗示产品的内部结构,使产品功能不言自明,使人机界面单纯化、便于理解,从而向使用者指明产品如何工作,并告诉使用者如何操作产品,同时以更加明确的视觉形象和更具有象征意义的形态设计,传达给使用者更多的文化内涵,实现人、机、环境的和谐统一,并且更深刻地表明,设计依赖文化,又开拓文化。这种相互依赖而又循序渐进的过程会使人们的生活更加人性化、个性化。观光游览车作为当今人类社会高度发达的物质文明和精神文明的结晶,凝聚了人类最先进的技术和最完美的工艺,承载着人类最精彩的梦想和最炽热的激情。汽车工业已经发展成为跨越国家、跨越行业、跨越文化的世界最大的产业之一,是近代社会文明不可缺少的篇章,那么观光游览车产业在当代社会上也同样有着重要的作用和意义。进入21世纪,全球旅游业继续呈现繁荣景象,我国国内的旅游业也迅速发展。观光游览车作为游客们在旅游途中的一种代步车辆,正以其可靠、舒适、安全、便捷的性能,呈现出强大的市场需求,并且市场潜力和市场前景普遍看好。然而,目前我国虽然掌握了观光游览车先进的生产技术,但是对游览车造型方面的研究较少,这方面的理论更是少之又少。以上认识及对我国观光游览车的了解情况激发了本人对游览车造型研究的动机。本文从设计符号学的角度入手,结合观光游览车的造型特点,对它的符号传达过程、符号的文化价值及造型符号语义等系列问题进行了一定深度的分析和研究。大体分成以下几个部分论述:第一部分(第一章),探讨本课题的研究背景、目的、意义和方法,对符号学和观光游览车有了初步的了解和认识。第二部分(第二章),解读符号学以及符号的传达过程、传达语义,并对符号的各个要素进行了分析和研究。通过对符号学的基本原理及其应用方法比较全面的了解和归纳,将符号学逐步深入到产品设计中,在设计符号学理论与产品形式设计之间建构一座桥梁,即把产品设计的造型要素(形态、色彩、材质)作为产品设计的符号,深刻地探讨符号学在产品设计中的应用原理和应用方法。第三部分(第三章至第四章),掌握了符号学的概念及符号的传达过程和传达语义后,又对观光游览车本身的性质和造型特点进行了调查与分析,并分解、分析了游览车各部分的造型结构,从而更透彻地了解观光游览车。对观光游览车性质和造型特点的研究为以后部分的研究内容做了铺垫,能够有章可循。第四部分(第五章至第七章),是符号学在观光游览车造型中的应用部分。分析了观光游览车的文化价值,以及观光游览车造型符号的传达过程、传达的条件、传达的内容以及造型符号传达所需的语境和信道媒体,并研究观光游览车造型设计中所遵循的符号语义规则。归纳出了游览车的造型符号构成一个完整的系统,并将这一符号系统分成四部分进行具体研究,即形态符号系统、材质符号系统、色彩符号系统和人机界面符号系统,并分析了各种符号系统语义。并对基于设计符号学的观光游览车造型人机工程学方面进行了分析。这一部分内容使我们能更全面具体地了解观光游览车造型符号构成。实现了设计符号学理论与设计具体实践的结合。第五部分(第八章),这一部分是基于设计符号学,并在高科技条件下的观光游览车造型设计的展望,提出一些适合时代背景的造型设计的观点。总之,本课题仍然是以人为中心,以设计符号学为基础来对观光游览车的造型进行具体地探讨和研究,目的是使人们在设计、生产或使用产品时更深刻地认识到观光游览车产品造型符号的构成原理以及所包含的文化价值,并希望对观光游览车的造型设计有所帮助。更多还原

【Abstract】 Nowadays, the development of industry has come into the time of high-tech, people gradually pay attention to the sustainable development, the harmonious relation between nature and human. Information has been applied to all levels of human life, the arrival of the information age makes design in the times of re-structure language. Designing a product is designing a language.Produced an ideal product is involved the design semiotics how to applied perfectly into a product, that is to say, how to manage the semiotics to create product of satisfying with human’s feelings and humanness is a problem which Modern industrial designers must consider.Semiotics applied to product design, and then to have the product design semiotics. However, the essence of product design semiotics is just in the external shape design to reveal or imply the internal structure, so that product function is self-evident, and product has a simple man-machine interface and easy to understand, consequently, points out the product how to work, tells users how to operate it, at the same time, through the form design of the more clear visual image and more symbolic significance to communicate more cultural connotation to users, realize the harmonious and unity among the human, machine and environment, indicate profoundly that design depends on culture and exploits culture. The interdependent and gradual process makes people’s life more humanistic and more personal.As a crystal of altitudinal material civilization and spiritual civilization in today’s human society, tourist car agglomerates human’s most advanced technology and the most consummate craftwork, carries human’s most wonderful dream and most broiling ardour. The automobile industry has developed into one of the largest domains in the world, crossing country, acrossing industries and acrossing the culture. It is an indispensable chapter in modern society. Well then, tourist car industry plays an important role and has significant meaning at the same time in modern society. Coming into the twenty-first century century, tourism of the world takes on flourishing vision. The tourism of our country is also developing rapidly. As a vehicle of ride instead of walk in traveling, with its reliable, comfortable, safe and convenient performance, it is taking on the powerful market demand, and its market potential and market prospect are wide in general. However, at present, although our country mastered the advanced production technology of tourist car, the research about the tourist car’s modeling is little, the theory about this is more less.The cognition and the comprehend instance about tourist car of our country above inspire that I have a motivation to research tourist car’s modeling. This thesis begins from the perspective of design semiotics, combines the characteristic of tourist car’s modeling, analyzes and researches profoundly a series of issues about the process of its symbol transmitting, the cultural values of its symbol and the semantic of its modeling symbol. It is generally divided into the following sections to be discussed:The first part (the first chapter) ,is to discuss the study background, purpose, sense and method of this problem, primarily understand and semiotics and tourist car.The second part (the second chapter), is to interpret the semiotics, the process and semantic of symbol transmitting, also analyzes and researches all elements of symbol. Through comprehend and summarize the basic principles of semiotics and its application more comprehensively, semiotics embeds gradually into product design, which constructs a bridge between the theory of design semiotics and product form design. That is, modeling elements of product design (form, color, texture) are regarded as symbols of product design. It profoundly discusses the applied principles and methods of semiotics in product design.The third part (from the third chapter to the forth chapter) , after master the concept of semiotics, the process and the semantic of symbol transmitting, and then surveys and analyzes the character and modeling characteristic of tourist car again, decompounds and analyzes the modeling structure of its parts, consequently, understands intensively tourist car. Researching tourist car’s character and modeling characteristic can imply the back content of research, and have a dependable gist.The forth part (from the fifth chapter to the seventh chapter) is to research the application of semiotics in the modeling of tourist car. In this part, I have analyzed the cultural values of tourist car, the process, condition, content and the needed context and media of modeling symbol transmitting, also study the symbol semantic rules which are followed in modeling design of tourist car. It summarizes that the modeling symbols of tourist car form a integrated system which is divided into four parts, they are form symbol system, texture symbol system, color symbol system and human-machine interface symbol system, at the same time, analyzes the semantic of all the symbol systems and Human-Machine Engineering of tourist car’s modeling which is based on design semiotics. The content of this part can make us understand comprehensively and specifically the structure of tourist car’s modeling symbols. It realizes that the theory of design semiotics integrates with the design practice.The fifth part (the eighth chapter) is the prospect of tourist car’s modeling design, which is based on design semiotics and in conditions of high science and technology, puts forward some modeling design ideas which are adapted to the background of times.In a word, this thesis still looks on people as the centre and is based on design semiotics to specifically discuss and study tourist car’s modeling. Its purpose is to make people understand deeply the structure principle of tourist car’s modeling symbols and the cultural values included when people are designing, producing and using products. I hope that this thesis is helpful for tourist car’s modeling design.更多还原