【作者】 陈文君；

【导师】 周安平；

【作者基本信息】 西南大学 ， 民商法， 2008， 硕士

【摘要】 在知识经济、经济全球化发展的今天,知识产权已经成为企业一种重要的财富,成为企业重要的无形财产,成为当今社会推动企业发展的重要资源。随着国际竞争的核心转移到经济技术领域后,知识产权保护就显得尤为重要。知识产权的国际化,先后经历了一系列的国际公约、协议,其中地位最重要、作用最广泛的就是《与贸易有关的知识产权协议》。中国的知识产权保护起步较晚,但在短短的二十几年里却取得了很大的成就,基本形成了知识产权的保护体系。中国在加入WTO前修改了相关的知识产权法律法规、提高了知识产权保护水平,使之与其基本要求相一致。但是,在加入世界贸易组织后我国企业的知识产权保护就进入了全球知识产权保护体系的大环境中,原有的知识产权保护方面的问题日益凸显出来。西方企业在发展自己知识产权战略的同时还纷纷向中国企业发难,导致涉外知识产权纠纷不断,我国的知识产权保护之所以在加入WTO后问题频出,既有外界的因素,又有自身的原因。中国企业应该学习外国企业保护知识产权的经验,强化知识产权保护,发展和竞争意识,加大知识产权的投入,积极创新开发具有自主知识的产品,自力更生发展自己的品牌,才能在经济全球化进程中占有一席之地,在竞争中求得生存和发展。本文结构共分四章。第一章知识产权协议和企业知识产权法律保护的概述。重点介绍了TRIPS协议产生的背景、主要原则、目的宗旨和特点,以及企业知识产权特点、内容和战略等内容。第二章发达国家企业知识产权保护的经验,以及对我国企业知识产权保护的借鉴意义。重点介绍了以美日为代表西方跨国公司的知识产权保护战略,并总结出他们在保护知识产权方面对我国企业知识产权保护的启示内容。第三章介绍了我国企业知识产权保护过程中存在的问题。问题集中表现在企业内部保护制度缺失不完善,以及企业知识产权保护的外部环境两个方面。第四章针对问题提出我国知识产权保护的建议。一方面积极提高企业知识产权保护的意识,普及知识产权保护知识,健全知识产权保护的企业制度,提高企业知识产权诉讼能力;另一方面要积极建立和完善知识产权保护的外部环境。更多还原

【Abstract】 In the economy of knowledge, the development of economic globalization today, intellectual property has become an important asset of enterprises, an important intangible property and the resources to promote the development of enterprises. As the core of international competition is shifted to economic and technological fields, the protection of intellectual property rights is particularly important. The International Intellectual Property, has experienced a series of international conventions, agreements, of which the most important status and role of the most extensive is the "trade-related intellectual property rights agreement."The beginning of protection of Chinese intellectual property rights is later, but actually obtained the achievement in the more than twenty years which attracted worldwide attention, basically forms the intellectual property rights protection system. China has revised the relevant intellectual property right laws and regulations , improved the intellectual property protection level before the accession to the World Trade Organization (WTO). But after joining the World Trade Organization, our enterprises intellectual property rights protection entered in the global intellectual property rights protection system big environment, intellectual property rights question day by day came out. The developed country enterprises take intellectual property rights strategy as an important one for their development . After simultaneously joining the World Trade Organization, the developed country corporations aims at in abundance the intellectual property rights spear point China, repeatedly launches an attack to Chinese intellectual property rights protection domain. The reasons cover both external and internal reasons. Chinese enterprises should learn experience in protecting intellectual property rights from foreign enterprises . It is advisable that Chinese enterprises enhance the awareness of the protection, development and competition of intellectual property rights ,increase investment ,and products of independent intellectual property rights actively and creatively to establish their own brands by relying on their own efforts .Only in this way can they take up a tiny place in the globalization process and survive and development in competition.The paper includes four chapters. Chapter 1 summarizes TRIPS agreement and intellectual property rights protection .In chapter 2,the author introduces some foreign experiences (e.g : America and Japan) in the protection of intellectual property rights which can teach us how to do well .Chapter 3 is about cases and problems in the protection of intellectual property rights of Chinese enterprises .Compared with TRIPS and foreign experiences the author thinks some countermeasures in Chapter 4 which help to resolve the problem above.更多还原