【作者】 王红兰；

【导师】 李平；

【作者基本信息】 山东师范大学 ， 旅游管理， 2008， 硕士

【摘要】 随着社会经济的发展和人民生活水平的提高,在中国,旅游已成为家庭的重要生活方式之一。家庭旅游做为一种新趋势,对进一步发展旅游业、拉动内需将产生不小的影响。而在我国旅游活动蓬勃发展的今天,家庭旅游消费更是一个值得研究的领域。本文以城市核心家庭为研究对象,以家庭旅游消费特征研究为视角,以社会经济发展水平较高的淄博市为例,在大量资料分析和问卷调查的基础上,以家庭学、市场学、行为学、经济学、社会学、管理学等相关理论为指导,对家庭旅游消费进行深入研究。论文首先对研究对象进行界定和特征描述,以改革开放为分界点,居民家庭旅游消费分别处于萌芽、起步、阔步前进三个阶段。分析了城市家庭结构变化趋势及其旅游需求,通过分析家庭出游动机构建了家庭旅游消费决策模型。影响家庭出游决策的因素有很多,其中主要是孩子、家庭收入、家庭生命周期等。目前家庭旅游存在消费结构不合理、对现代核心家庭需求不够重视、缺乏个性化产品、旅游市场推广薄弱等问题。然后以淄博市为例充分分析城市家庭旅游消费共同性及差异性,家庭旅游消费的现状是通过旅游消费观念、旅游消费方式、旅游消费水平和旅游消费结构四个指标详尽地进行比较分析得出的。最后以城市家庭旅游消费特征和家庭旅游存在问题为立足点,对旅游业的发展提出一些建议,并针对家庭旅游市场进行市场细分和定位,建议旅游业经营者丰富针对性旅游产品,采取个性化、生活方式等营销方式,且加强旅游安全管理、完善旅游保险制度。本文的创新性主要表现在①应用心理学、社会学、消费者行为学等多学科知识,以大量家庭旅游者消费调查资料为依据,对家庭这个特殊消费群体的决策过程、消费特征进行分析,并对未来家庭旅游消费市场及其旅游需求做出预测。②分析了孩子对家庭出游决策的影响及在家庭旅游消费中发挥的作用。同时,文章指出家庭结构的变更无疑会对其需求、消费观念造成一定的影响,但是家庭结构对于旅游业的影响至今没有得到重视和深度研究,这也是未来研究的方向。更多还原

【Abstract】 With the development of socioeconomic and the improvement of the people’s living standards, traveling has already become one of family’s important life style in China. As one new trend, family tourism will affect the development of tourism and pulling inner needs. Family’s tourism comsumption is worth investigating in today of flourishing tourism. Based on lots of investigation of materials and questionnaire survey, this thesis makes a deep study on tourist consumption for Zibo. The basic theory of the paper is ethnology, marketing, psychics, economics, demotics, management science and so on.The tourism consumption of citizen family shows three stages of bud, beginning and marching according to the watershed of Reform in 1978. The trend of citizen family structure is studied carefully,as well as tourism needs of different families.The decision model of family tourism consumption is constructed through the analysis on family travelling motive. There are a lot of factors which affect the decision-making of family’s tourism comsumption, among which they are mainly children, family incoming, family life cycle and so on. Also there are many questions in family tourism consumption such as irrational consumption structure, neglect of needs of modern core family, lack of particular product and feeble marketing and so on.Secondly,on the base of full analysis of the intercoummunity and otherness of tourism comsumption of citizen family in Zibo, the paper indicates there are some new characteristics in citizen family tourism consumption. To study today’s family tourism comsuption is maily from four angles of tourism-consumption concept, tourism-consumption style, tourism-consumption level and tourism-consumption construct.At the end,standing on the preferance and questions of citizen family tourism consumption some pieces of advice are given to the development of the tourism industry, and for citizen family tourism market it should be carried through Market Segmentation&Positioning Research, advising the operator of tourist industry to take the the way of marketing and relying mainly on marketing tactics of the network.There are some innovations in this paper.First,multi-disciplinary knowledge and large number of investigation materials are taken here to analyze the decision-making process and expense characteristics of family tourism consumption and to make the forecast to the future family tourism consumer market and traveling demands. Second, children’s affects and funcitons to the family tourism decision-making are analyzed here. Meanwhile, it is undoubted that the change of the family structure will affect its needs and consumption concept. But the effect to tourism of this kind of change has never been studied profoundly by now, which makes it be the contents studied in the future.更多还原