图书馆公共关系中的危机管理研究

【作者】 杨利清；

【导师】 杨玉麟；

【作者基本信息】 西北大学 ， 图书馆学， 2008， 硕士

【摘要】 进入21世纪,频繁发生的各种危机事件,使人们逐渐认识到了危机管理的必要性与重要性,危机管理逐渐成为社会各组织的必修课。图书馆作为社会组织的成员之一,随时面临着各种可能发生的危机,图书馆管理必须将危机管理视为其组成部分,并给予足够的重视与关注。本文在前人研究的基础之上,总结、分析了图书馆危机管理的现状及意义,以及图书馆危机管理的必要性与重要性,并架构了图书馆危机管理系统、阐述了图书馆危机管理的程序等。其研究内容,大致可以分为三个部分:第一部分是引言部分,主要阐述的是作者撰写本文的课题来由、课题意义,研究现状综述、研究目标以及研究方法。第二部分是文章的主要内容,共五章。第一章是对本课题涉及的基本概念进行的阐释,并说明危机管理与公共关系的含义及二者的关系,为下文进一步阐述说明做好铺垫。第二章是对图书馆危机管理内容的阐述,内容包括对图书馆危机管理程序、图书馆危机管理系统的构建及构建过程中需要注意的问题。此外,还对图书馆危机管理评价系统的架构进行了理论上的阐述。第三、四、五章是本论文的重点,主要是对图书馆危机管理的事前、事中和事后管理的详细阐述与说明。其中,事前管理主要阐述的是危机预防的有关内容,涉及图书馆危机管理预警系统、预警机制的激励与完善以及危机处理计划的制定等内容;事中管理则是针对危机发生时,图书馆处理危机时的程序以及采用的措施手段,及图书馆应付公众与媒体的沟通管理工作,以尽可能维护图书馆的形象;事后管理则是图书馆在危机过后,图书馆如何从危机尽快恢复发展,并从中寻求机遇,谋求图书馆日后的持续发展。第三部分是文章的结尾部分,包括案例分析、结论及附录部分。其中,案例分析是将图书馆处理危机的实际结合本研究的理论进行的分析阐述,以说明该课题即图书馆危机管理理论研究的重要性与必要性。结论则是对课题研究的整体概括以及后续研究的展望。附录部分记录的是该课题的主要参考文献,包括中文和英文两部分。更多还原

【Abstract】 Since the 21st century, each kind of crisis event which occurs frequently, makes the people to realize gradually the necessity and the importance of crisis management, and the crisis management gradually has become compulsory course for social each organization. The library, as one of the members of social organizations, is subject to a variety of potential crises. Crisis management must be considered an integral part of the library management, and given sufficient attention and concern.Based on other people’s research, this article studies in the predecessor above the foundation, after summarized, analyzes the library crisis management present situation and the significance, builds library crisis management system, elaborates the library crisis management procedure and so on. In this paper, the content can be roughly divided into three parts:This paper begins with introduction to the crisis management of library public relations, in which reasons of writing the subject, the significance of issues, the status quo, objectives, as well as methods of present research are discussed.The second part, the main content of this paper, consists of five chapters.In Chapter I we defined some basic concepts involved in this paper and specified the relationship between crisis management and public relations.Chapter II, the author accounts the contents of library crisis management, including library crisis management procedures, construction of crisis management system, and problems encountered in the construction process. We also explained the theoretical ground of the construction of the library crisis management evaluation system.Chapter III, IV and V are the focus of this paper, which described the pre-, during-, and post-crisis management. Pre-crisis management refers to crisis prevention, including early warning system, incentive and improvement of early warning mechanism, and formulation of crisis management plans; During-crisis management refers to intervention measures and procedures of library crisis, communication with the public or media to maintain the library image as possible when crisis occurs; Post-crisis management refers to recovery from crisis, as well as how to seek and seize the opportunities to secure a sustainable development.The third part is the ending of the article, including case study, conclusions and appendix. Case study is a combination of the theory hypothesizing in this paper and the practice applying in library crisis management, which aims at explaining the importance and necessity of doing such a research on library crisis management. Conclusion part covers the overall summary and the prospects toward follow-up research. In appendix, a series of reference books are listed, including English and Chinese edition.更多还原