【作者】 茆旭川；

【导师】 黄琦；

【作者基本信息】 西华大学 ， 企业管理， 2008， 硕士

【摘要】 随着中国加入WTO、北京成功申办2008年奥运会、上海成功申办2010年世界博览会,中国经济持续稳定发展,国家积极引导扩大内需政策等利好消息也大大增强了投资者的投资信心。商业地产投资一时成为投资热点。尽管如此,由于我国商业地产交易分散在各种形式的交易活动中,不为人们所熟悉。人们对商业地产的价值与投资价值的认知程度还比较低,对商业地产的概念、价值形成和变化规律、选址、效益分析、风险防范等问题尚缺乏全面、深入的研究分析。如何使用好建设资金,使建设项目顺利建成并正常运转,同时在商业地产项目投入运转中如何采用合理的管理模式,保持项目持续健康地运作,产生盈利,是摆在项目投资者和决策者面前的重要课题。因此,对于商业地产开发项目,有必要推行项目后评价,总结经验教训,减少同一问题的重复出现,提高开发建设与经营管理水平,增强商业地产企业的国际竞争力。国内外有关项目后评价的专著较多,但针对商业地产后评价的专著几乎没有,由于商业地产有其自身所独有的特点,例如它的规划布局、业态分布、招商、项目营运等方面都有着与其它一般建设项目不同的特点。本论文首先介绍当前国内外项目后评价理论的现状发展,结合商业地产的特点,尝试性地提出商业地产项目后评价的定义、特点和评价意义。然后,从商业地产项目竣工结束后对项目商业运营的整体效益、效果和影响方面,具体介绍了商业地产项目的评价内容和评价程序。在遵循后评价指标体系设置的原则前提下,根据商业地产项目的评价内容,试着从技术水平、国民经济效益、财务效益、社会效益、环境影响和管理状况等六个方面构建出相应的后评价指标体系。由于商业地产项目有其特殊性,所以在评价方法选择上,也有一定的局限性,并且这些方法都有不足。往往在对商业地产项目进行后评价上采用多种方法综合评价,本论文主要介绍了层次分析法和模糊综合评价法。最后提出了商业地产项目后评价中应注意的三大问题:用地取得、经营模式和社会反馈问题。更多还原

【Abstract】 With joining WTO, Beijing successfully applying for conducting the Olympic Games in 2008, Shanghai successfully applying for holding the World Expo in 2010, the economy of China continues to develop stably ,and good news such as country’s guiding in the expansion to need has positively and greatly heightened investor’s investment confidence. The investment of commercial real-estate becomes a hotspot. However, people are not familiar to various transactions in which commercial real-estate transaction disperses. Because people’s cognitive extension to commercial real-estate and investment value is still lower, research analysis of commercial real-estate’s concept, value forming, change rule, location selecting, benefit analysis, risk guarding and so on are lacked. How to use the construction fun to make the project complete successfully and operate normally, and how to adopt the suitable management mode in the commercial real-estate investment operation to bring the profit, have become the important topic in front of the project investors and the decision-makers. Therefore, regarding commercial real-estate development project, it is necessary to carry out the project post-evaluation, summarize the experience to reduce the repetition appearance of the identical question, enhance the level of development construction and the management operation, and build up the international competitive power of commercial real-estate enterprises.There are so many domestic and foreign monographs about project post-evaluation, but hardly anyone monograph about commercial real-estate post-evaluation. Commercial real-estate is different from general construction project because it has its own unique characteristics, such as its layout, sectors distribution, investment, project operations and so on.Firstly, this thesis introduces the Current Situation and development of the current domestic and foreign project post-evaluation theory. According to the characteristics of commercial real-estate, the definition, characteristics and meaning of the commercial real-estate post-evaluation are put forward tentatively.Then, in terms of the whole benefit, effect and influence of project’s operation after completing commercial real-estate, its content and procedure are introduced. Conforming to the principles of setting the index system of post-evaluation, according to the content of commercial real-estate project, its post-evaluation index system is built up.Because the commercial real estate project has its specialization, it is certainly limited in the selection of evaluation methods, and these methods have defects. Usually, some methods are adopted to post-evaluate synthetically.This thesis mainly introduces AHP and Fuzzy Comprehensive evaluation Method.Finally, three major problems of commercial real-estate project post-evaluation which should pay attention are proposed, land obtaining, the management pattern and the social feedback question.更多还原