影响社员对社长信任的因素研究

【作者】 杨海舟；

【导师】 郭红东；

【作者基本信息】 浙江大学 ， 农业经济管理， 2008， 硕士

【摘要】 近年来,随着我国农民专业合作社外部发展环境的不断改善,农民专业合作社发展迅猛。目前全国农民专业合作经济组织已有15万多个,加入的农户成员达到2363万户。尽管如此,我国农民专业合作社整体发展面临着合作社社员数量少、合作范围小、合作关系松散、生存能力低下等严重问题。究其原因,其中非常重要的一点是农民专业合作社内部信任不足,导致合作不充分。社会资本理论认为,信任能够促进合作行为,进而提高合作社经济效益。在某种意义上,农民专业合作社是一种信任结构。而且,在我国农民专业合作社发展过程中已经呈出一个突出的特点,就是合作社形成了一个以能人社长为核心的信任结构,这样一个结构在提升合作社社员经济收益方面发挥着越来越重要的作用。因此,探讨影响社员对社长信任的因素,进而促进社员对社长的信任,对于促进社员合作行为,提高合作社经济效益有重要现实意义。基于此,本文针对我国农民专业合作社发展过程中存在的问题及农民专业合作社运行的独特特征,从信任的角度出发,探讨社员对社长信任的影响因素。本文首先回顾了近年来国内外学者对组织内部人际信任研究以及对中国农村社会、组织等的信任研究;接下来结合我国农民专业合作社的实际情况,选取了社长能力、社长正直、社长的声誉、社长与社员的关系以及社长对社员的关心五个影响因子,并构建了相对应的实证分析框架;最后,通过因子分析、二元逻辑回归分析等方法,分析了社员对社长的信任与其影响因素之间的关系。研究结果表明:社长的能力、正直品行、社长与社员的关系以及社长对社员的关心对于社员对社长的信任有显著影响,而社长的个人声誉对于社员对社长的信任影响则不显著。因子载荷矩阵对因子结构分析的结果则表明:社长的能力主要由专业大户、经营管理能力等因素决定;社长的正直主要由秉公办事等因素决定;社长与社员的关系主要由朋友关系等因素决定;社长对社员的关心主要由听取社员意见等因素决定。最后,根据研究结论本文提出了促进合作社社员对社长信任的若干建议:加大培训,提升社长专业技能与经营管理能力;公开选拔、制定规章,促进社长秉公办事;加强交往,促进社员与社长之间良好关系的形成;扩大民主,广泛听取社员意见。更多还原

【Abstract】 In recent years, with the improvement of exterior environment, the farmer cooperative develops rapidly. Now, there are more than 150,000 farmer cooperative economy organizations nation-wide. Those farmer cooperatives join 23,630,000 farmres. However, our country’s farmer cooperatives face problems in general as follows: low quantity of cooperative members, small cooperation scope, loose cooperative relations and the low survivability. One important cause of those problems is that the farmer cooperative interior trust is insufficient and the cooperation insufficiency caused by it. The social capital theory points out that trust can raise the social economy efficiency by promoting cooperation. In some sense, the farmer cooperative is one kind of the trust structure which organizes well. It is a prominent characteristic of the farmer cooperative that it has formed a trust structure which takes the farmer cooperative’s capable person as the core. This kind of structure is playing more and more vital role in the promotion of economic gain of the cooperative members. Therefore, studing the influencing factors of the cooperative members’ trust to the cooperative manager, and promoting the cooperative members’ trust to the cooperative manager, is not only important to promotes the cooperative members’ cooperation behavior, but also important to improve the fanner cooperative’s economic efficiency.This paper studies the influencing factors of the members’ trust to the cooperative manager by exploring the problems that farmer cooperative faces and their unique characteristic. Chapter two makes a thourogh review on both domestic and foreign scholars’ research on organization’s interpersonal trust. Chapter three constructs the empirical analysis frame, considers the farmer cooperative’s actual situation and analyzes five influence factors, including the cooperative manager’s ability, the cooperative manager’s integrity, cooperative manager’s reputation, cooperative members and manager’s relations as well as the manager’s concern on the member of the cooperative. Chapter four analyzes the relations of trust and its influencing factors about the cooperative members to the cooperative manager through factor analysis and dual logic regression analysis.This paper finds out that cooperative manager’s ability, cooperative manager s integrity conduct, the cooperative manager and member’s relations as well as cooperative manager’s concern on cooperative members are four common factors. They have the remarkable influence on the trust of the cooperative member to the manager. However, influence of manager’s individual reputation is not significant. The factor loading matrix indicated: manager’s ability mainly depends on the professional skills, management and operation ability. The manager’s integrity mainly depends on handling matters impartially. Manager and member’s relation mainly depends on friendship. The manager’s concern on cooperative members mainly depends on listening to suggestions of members.Finally, the policy implications are generated. First, farmer cooperative should increase training to promote the cooperative manager’s professional skills and management ability. Second, farmer cooperative should select cooperative manager publicly and set up rules and regulations to ensure the cooperative manager to handle matters impartially. Third, farmer cooperative should strengthen the contact to form good relations between the members and the manager. Finally manager should expand democracy to collect cooperative members’ advices widely.更多还原