【作者】 朱天舟；

【导师】 许茂增；

【作者基本信息】 重庆交通大学 ， 管理科学与工程， 2008， 硕士

【摘要】 在实施供应链管理的过程中,由于各种不确定性造成的成本、风险、协调等问题是人们所关注较多的。人们发现,信息在供应链内部流动的过程中,会出现不同程度的信息扭曲现象,造成了运作成本和风险的增加,学术界称之为“牛鞭效应”,它严重制约着整个供应链的有效运作。为了解决这个问题,学术界和业界进行了广泛、深入的研究,最终发现,通过信息共享,可以比较有效的制约“牛鞭效应”,降低成本、减轻风险。因此,深入研究供应链中的信息共享问题对于提高供应链管理效率和效益是十分必要的。本文首先介绍了供应链及供应链管理方面的研究现状与研究成果,接着讨论了供应链管理中的信息问题,尤其对其中的信息扭曲放大现象,即牛鞭效应作了较详细的分析,在此基础上,研究了如何通过信息共享来减少牛鞭效应、降低供应链的运作成本;然后,本文重点分析了共享信息的定价和激励机制模型,剖析了信息的交易价值或交易成本的事实;最后本文探讨了在供应链管理中对不同合作伙伴采取的信息共享策略,并对如何维护信息共享合作伙伴关系的问题作了一些探讨。论文系统地分析了供应链中信息共享对牛鞭效应的影响,提出了共享信息的交易价值思路,对供应链共享信息价值模型做出了较深入的研究,将对供应链共享信息的交易价值进一步研究提供有益的借鉴。更多还原

【Abstract】 While administrating supply chain management, we pay much attention on issues of cost, risk, cooperation, etc., which was influenced by various uncertainties. We find demand information distorted and exaggerated as it is transmitted up supply chain. Such a phenomenon, called bullwhip effect in academia, increases operating cost and risk and decreases the efficiency of the whole supply chain severely. In order to solve this problem, people from academia and industry carried out a lot of deep and extensive research and found that sharing information is an efficient way to counteract the bullwhip effect. So conducting the research on sharing information issue in supply chain is essential to increase the benefit and efficiency of supply chain.First, this thesis gives an introduction of supply chain, the statue quo and results of study on supply chain management. Then, it talks about information flow in supply chain management, makes a detailed analysis on bullwhip effect. On basis of which it, it puts how to make use of information-sharing to counteract bullwhip effect and lower the operating costs of supply chain. Then, this thesis emphasizes information-sharing price incentive model and discovers the fact that there exists information exchange cost and price. At last, the thesis discusses distinctive information-sharing strategy for different partners in supply chain management and some methods to keep the information-sharing partnership steady.This thesis analyzes the influence of information-sharing on bullwhip effect in supply chain systematically, and puts forward with the idea of fixing the price of information shared. It carries out a deep research on information-sharing price model and is kind of reference for further research on price of information-sharing in supply chain.更多还原