【作者】 崔凯；

【导师】 陈树文；

【作者基本信息】 大连理工大学 ， 工商管理， 2008， 硕士

【摘要】 本文以营口港务集团有限公司(以下简称营口港)为研究的背景和对象,通过对其自身优势与劣势、面临的机遇和挑战进行深入分析,运用现代发展战略理论,设计了比较合适的发展战略,希望帮助营口港确立长期的竞争优势,为其进一步发展提供力所能及的指导和参考意见。本文共分六部分:第一章绪论。提出本文研究的背景、意义和论文写作思路。第二章至第三章,内外部环境分析。通过对营口港外部宏观和行业环境进行梳理分析以及对营口港内部因素分析,明确其自身的优势与劣势和公司面临的外部机遇、挑战。第四章,SWOT分析。首先,运用SWOT模型分析,对内外部环境进一步进行定性分析和归纳,得出公司四个(SO、WO、ST、WT)战略,从而确定出公司应采取增长型战略(发展战略)。第五章,战略目标的制定。第六章,战略实施措施及保障。通过建立合适的营销、人力资源管理和企业文化及组织结构等方面措施来实施企业战略。更多还原

【Abstract】 In this paper, we take the Yingkou Port Group Ltd. (hereinafter referred to as Yingkou Port) as objective, using modern strategic management concept, we thoroughly analyze and study its advantage and bad situation, opportunity and challenge, and work out the design of the growth strategy of Yingkou Port, with hope to develop its long-term competitive advantage, provide some advice in my power to the company further development.There are six parts in this paper. Part one, referring to the purpose of the paper and the measure of study and related background. The second and third chapter, the analysis of the Yingkou Port’s inside and outside circumstance. Through the analysis of outside macroscopically and industry environment and inside factors of Yingkou Port, it’s advantages and disadvantages, also the outside opportunity and challenge, which Yingkou Port face to, are definitude. The fourth chapter is the SWOT strategy analysis. Through the SWOT analysis of the Yingkou Port’s inside and outside circumstance, clearing its strengths, weakness opportunity, threats, designing 4 deferent direction strategies (SO, WO, ST, WT). And then, choosing development strategy. The fifth chapter is strategy purpose establishment. The sixth chapter is measures and insurance of strategy implementation. Through the establishment of right marketing, human resource management, enterprise culture, organization structure and etc, enterprise strategy is carried into execution.更多还原