【作者】 黄继锋；

【导师】 李俊良；

【作者基本信息】 南昌大学 ， 新闻学， 2007， 硕士

【摘要】 摘要:教育的发展史从某种意义上来说也可以视为传媒不断介入的历史,因此探讨传媒与教育如何良好互动及其对社会的影响,是一个十分有趣也十分重要的话题。当下,我国电视教育节目处在一个节目内容与表现形式剧烈转型的时期,众多节目在转型中表现分化日益加大,形成了尴尬与繁荣并存的格局。本文即试图通过对我国电视事业发端以来电视教育节目的发展脉络、地位及特性、社会功能进行简要梳理与归纳,并从节目定位、受众需求、传播策略、表现手段等各个环节对电视教育节目的策划制作理念进行微观层面的分析,以期对当下我国电视教育节目现状与未来进行一些审视与思考。作为电视实现其社会功能的一个重要形式与手段,在娱乐化充斥荧屏的时代,电视教育节目如何保持自己的独立品格,同时又不因为“阳春白雪”而“曲高和寡”,实现与时代和现实的互相建构,本文即旨在为电视教育节目的理论与实务发展一尽添薪之力。更多还原

【Abstract】 Development history of education can be viewed in a sense as a history of which media gets involved.It is a very interesting and important topic to discuss good interactive issues between media and education as well as their influnces on society. In this paper we list briefly TV educational programs’ development skeleton, status and social functions characteristic since the beginning of our broadcast and TV affairs, from which TV educational programs’ planning ideas has been analized by considering parts such as program position, audience requirement, communication strategy and expression technique and so on. What we expect is to ponder present status and future of the TV educational program in our country.As an important form and way to carry out TV’s social functions in this entertainment age, how to maintain its unique characters and to be felt not toohighbrow to be popular and achieve mutual construction with era and reality becomes an important issue. this paper aims at provide helpful research to theoretical and practical developments of TV program education.更多还原