蔬菜生产企业质量安全管理机制研究

【作者】 金晓蕾；

【导师】 周洁红；

【作者基本信息】 浙江大学 ， 产业经济学， 2007， 硕士

【摘要】 近年来，蔬菜安全问题得到了全社会上下的普遍关注，蔬菜生产企业作为蔬菜供应链中一个重要环节，其质量安全管理机制的运行效率直接影响到整个安全蔬菜产业的发展。本文以浙江省杭州、宁波、金华、台州、嘉兴等城市内166家蔬菜生产企业的问卷调查为基础，通过方差分析、二元Logistic回归分析等方法，对蔬菜生产企业的发展现状及其质量安全机制的形成与发展进行了详细而深入的研究，全文共分为七章。第一、第二章，导论与研究综述部分。介绍本文的研究背景、目的、意义，以及本文的研究思路与内容框架，对本文涉及的理论与研究成果进行文献综述，指出当前研究所存在的不足。第三章，现状剖析。总结了我国蔬菜产业在质量安全方面取得的成就与存在的问题。从政府、中介组织、供应链三个视角对我国安全蔬菜产业的发展现状进行剖析。第四至第六章，实证研究部分。该部分首先提出蔬菜生产企业质量安全管理机制分析的实证框架，为数据分析提供明确思路。分析调查样本的基本特征，对蔬菜生产企业质量安全管理的基本状况和质量安全管理机制的成本与收益进行统计分析。利用实地调查所得数据对假设提出的影响因素进行方差分析，在此基础上根据期望效用理论建立二元Logistic回归模型，通过回归分析深入研究企业质量安全水平选择意愿与影响因素的关系，根据模型计算结果，最终确定个体特征、原料控制水平、目标市场等因素对企业质量安全管理决策的作用效果。第七章，结论与建议。对全文进行了总结，得出研究结论与相应的政策建议，并提出在本领域还值得进一步研究的问题。研究结果表明：(1)企业进行质量安全管理的直接动力来源于市场，制度环境对企业在质量安全控制机制上的安排产生巨大影响。(2)农民质量安全意识薄弱及机会主义行为是企业质量安全控制的难点(3)企业产品的目标市场直接影响到企业质量安全管理机制选择。(4)企业自身特征、企业与供应链上下游之间的关系特征综合影响到企业对现有质量安全控制措施水平所带来的效用的感知，从而进一步影响企业对未来质量安全控制措施安排的考虑。更多还原

【Abstract】 In recent years, vegetable safety issue has draw great attention from people all around the world. Enterprise, as an important part of vegetable supply chain, the efficiency of its quality control mechanism influences vegetable industry directly. On the basis of survey of 166 enterprises in Zhejiang province, this paper carries out a detailed and thoroughgoing research on their current situation as well as the development of their quality control mechanism by statistic analysis methods.This paper is made up of seven chapters. Chapter one introduces research background and paper’s framework. Chapter two outlines basic theories and research in correlative fields. Chapter three concludes the achievements and problems of safe vegetable industry. Based on Chapter four, an empirical research model, Chapter five analyzes the characteristics of enterprises and their quality control system. Chapter six primarily shows the result of variance analysis and builds a Binary Logistic regression model to analyze the relationship between enterprises’ selection willingness and influenced factors. Chapter seventh according to above six chapters gives main conclusions and raises some questions for further research.The results of the investigation indicate that the market is the most important motivate for enterprise to build quality control system and social institution plays a big role in arrangement of quality control system. Farmers’ weak awareness of food safety and their opportunism behaviors formed serious problem faced by enterprise with respect to quality control. Enterprises’ selections of quality controls are deeply affected by pressures from target-market. The characteristics of enterprise and its supply chain relationship influence its utility perception of existing quality control system; therefore influence its willingness to choose about further development of quality control system.更多还原