【作者】 李彦；

【导师】 彭祝斌；

【作者基本信息】 湖南大学 ， 传播学， 2007， 硕士

【摘要】 近年来,以数字技术为载体的内容产业迅速崛起,在世界产业中的比重逐年增加,成为一个高速增长的产业,并引领着当代文化产业发展的新趋势。本文在传统媒介管理体制改革与创新研究成果的基础上,从理论层面对电视内容产业发展的管理体制诉求和建构进行了深入探讨。从历史的角度来看,中国电视媒介既有的管理体制存在着分业管理、条块分割、法律体制不健全、产权不明晰等弊端。通过对数字技术背景下媒介产业格局的分析可知,随着媒介融合的推进,内容开始脱离对媒介的依赖并逐渐形成产业,内容产业的形成不仅使电视内容的规模化生产成为可能,而且为电视内容市场的繁荣创造了条件。电视内容产业作为新兴的产业形态,需要新的管理体制与之相适应。以开放性、融合性、产权清晰、法制化为特点的管理体制将是电视内容产业发展的诉求。然而,由于中国传统电视媒介管理体制的束缚和中国国情的制约,分与合、松与紧、旧与新等一系列问题将成为中国电视内容产业管理体制的现实难点。中国电视内容产业管理体制的建构必须分三步走:第一步是产业改造,即按照现代企业制度的要求对中国传统的电视媒介产业进行改造,理清事业与产业关系。第二步是管理改革,即对传统电视媒介产业管理体制进行改革,廓清和明确事业与产业管理的职能。第三步是体制架构,在传统电视媒介产业改造和管理改革的基础上,按照内容产业的发展要求,建构相应的管理体系。更多还原

【Abstract】 In recent years, the content industry which took digital technique as the carrier rose abruptly. The proportion of the content industry has been increasing year after year in the world industry. The content industry has became a high speed growth industry, and was eagerly guided the tendency of the contemporary culture industry development. This thesis will give a thorough discussion to the managerial requirements & formations in the development of Chinese TV content industry, which basised on the research results of reforming and innovating of the traditional media system.Seen from the historical angle, the traditional managerial system of the Chinese television media had lots of drawbacks which included separate administration, the unperfect legal system, the undistinct property rights and so on. Through analysis of the media industry pattern under background of the digital technique, we may know that the content starts to be separated from the media and gradually forms a new industry along with the advancement of the media fusion. The content industry formation not only makes the scale production of the television content possible, but also has created the conditions for the prosperities of the television content market. As a new form of industry, the television content industry needs a new managerial system to adapt with it. The television content industry managerial system will take the openness, the fusion, the clear property right and the sophisticated legal system as the specialties. However, there will be a series of realistic difficulties such as the managerial system will be divided or merged relaxed or tight, old or new and so on, when the Chinese content industry managerial system develop, because it is fettered by the traditional television media managerial system and restricted by the national conditions. To construct the Chinese television content industry managerial system, we have to adopt the strategy of three stages: The first stage is reformation. We must reform the Chinese outdated television industry according to the requirement of the modern enterprise system, clarify the relations between the enterprise and the industry. The second stage is management reformation, namely the reformation to the traditional television media industry managerial system and making the function of the system management and the industry management. The third stage is system construction. We should construct the appropriate managerial system according to the content industry development request.更多还原