【作者】 陈钢；

【导师】 王向阳；

【作者基本信息】 华中科技大学 ， 工商管理， 2005， 硕士

【摘要】 自波特首次全面阐述公司竞争战略以来,公司竞争战略研究经过不断的深化和发展,已经成为公司管理的重要方面。公司竞争战略的选择直接关系到公司在竞争环境中的优胜劣败。本文旨在运用多种竞争战略方法和工具,分析华力公司面临的各种外部和内部环境,通过比较全面和系统的分析研究,提出华力公司适用的竞争策略。本文以华力公司战略选择为背景,综合运用了战略管理理论中五种竞争力分析、核心竞争力、行业周期等理论和space分析模型等理论思想和模型工具,从宏观环境、微观环境两个方面详细分析了中国目前瓦楞纸包装行业的发展现状及发展前景。由于行业的特殊性和竞争战略选择的需要,文章从行业的五种竞争力和行业周期两个方面对华力公司所处的微观环境做了进一步剖析。其后,本文通过对华力公司自身管理、财务、生产、市场、研发、信息化、核心竞争力等方面的讨论分析,提出华力公司应采取保守型竞争战略的建议,亦即,华力可以采用集中战略,在优势领域扩张,避免直接的价格竞争,充分利用自身优势,加强核心竞争力,同时争取时间,加强研发设计、内部管理和人才梯队建设,弥补短板,改善竞争地位,寻找机会变保守型战略为进攻型战略。由于中国目前有许多企业面临着和华力公司类似的行业环境和竞争格局,所以对华力竞争战略的探讨也对类似公司有着一定的启示作用。更多还原

【Abstract】 Ever since Michael Potter first dissertated on competitive strategy in the 1960s, theories of competitive strategy have been continuously developed and improved. It is now an important aspect of corporate management. Choice and application of corporate competition strategy becomes a life and death question and determines the future of a company. Applicable competitive strategies will be suggested for Huali company after a systematic analysis of its external and internal environments and by way of different analysis approaches and tools.The background of the paper is the strategic choice of Huali company. The paper, from macro and micro aspects, analyses the environment and development of corrugated paper packaging industry in nowaday China, with the use of strategic theories and tools such as Five-force Theory, Product Life Cycle Theory, Core Competitiveness, and Space Analysis Model. As the corrugated paper packaging industry is much different from other industries, the essay discussed the details of the five competition forces and the life cycle of the industry. The paper then describes Huali’s management, finance, manufacturing, marketing, information and core competitiveness. At the end of this part conservative competition strategies are recommended, which includes concentration in advantageous fields, strengthening its core competitiveness, improving of internal control and optimizing human resources.As other corporate in China’s mainland suffers similar environment for the time being, the choice and application of Huali may be of some assistance.更多还原