【作者】 刘杰；

【导师】 周啸天；

【作者基本信息】 四川大学 ， 新闻学， 2007， 硕士

【摘要】 本论文借助斯图亚特霍尔的“编码解码”理论框架，来解析中国电视深度报道的生产、成品和反馈过程。本文以《焦点访谈》《新闻调查》等优秀的电视深度报道节目为主要范本，从其运用的符号——文字、声音、图像——和其技术的发展为出发点，进而对三种解码模式进行了分析，探讨了电视深度报道的内容框架和其自身的优势。在进行探讨时，本文拟论证如下几个观点：一是电视深度报道的生产制作要充分考虑受众的文化背景、兴趣及需要；二是电视深度报道有着自身的优势；三是协商式解码的受众是电视深度报道要争取的主要对象。研究结果显示：一，电视深度报道与社会其它产品的生产过程一样，要遵循生产、分配、消费、反馈四个环节。受众是电视深度报道的“消费者”和“反馈者”，他们的需求、兴趣等直接影响了电视深度报道的传播效果。所以，电视深度报道的编码者在进行报道时，要充分考虑电视受众的文化背景、生产关系、技术基础。二，电视媒介在深度报道上其实是占有优势的，原因如下：一是电视自从出现就是强势媒体，它拥有其他媒介不可比拟的庞大的受众群；二是电视节目制作技术一直在不断的发展，现阶段的电视剪辑技术使得报道更能够较为准确客观地反映新闻事实，达到无限接近真相；三是电视深度报道借助于文字、声音、图像三种符号进行编码，它们共同构筑了电视深度报道的立体框架。三，受众对节目的反馈主要有理想式解码、协商式解码、对抗式解码三种形式。其中协商式解码达到了较好的传播效果，也促进了电视深度报道改进不足之处，取得更好的发展。因此，协商式解码的受众是电视深度报道最为重要的受众群，是报道要争取的主要对象。理想式解码是理论上存在的，是一个报道达到完全成功的标准。对抗式解码占了很小的一部分，由于现在的报道力求客观平衡，主观倾向性不明显，因而采用对抗式解码的受众很少。更多还原

【Abstract】 Under the theory framework of "coding and decoding", this thesis tries to resolve the production, fmishment and feedback of in-depth report on TV in China. The thesis considers some successful programs such as ’searching and discussing on focus’ ’news researching’ as the examples, from the denotations--word, sound, picture-to the development of TV technique, then analyses three decoding methods and tries to investigate the content framework of in-depth report on TV and its own advantages.Based on the analysis and investigation, this thesis manages to demonstrate these following viewpoints: 1, the producers must think over the spectators’ status, education and interest when producing the TV in-depth reports; 2, the TV in-depth report has its own advantages; 3, the spectators who use the arranging decoding method to read news are the most important, so the producers of TV in-depth report must strive for them.The results of investigation show that:Firstly, as the others social products, the TV in-depth report must follow four taches - production, distribution, consumption and feedback. Spectators are the "consumers" and "feed backers" of the TV in-depth report. Their requirements and interests can affect straightly communicating effect. So, when the producers produce TV in-depth reports, they must think over the spectators’ status, education, interest and so on.Secondly, TV media has its own advantages on in-depth report. The reasons are these: 1, since it appears, TV has been being a very potential media and owning many spectators; 2, the TV technique has been developing. The modern editing technique can make the TV in-depth report reflect news facts more nicety and impersonality. 3, the TV in-depth report is produced recurring to word, sound and picture. These three denotations construct the solid framework of TV in-depth report.Thirdly, spectators feed back in three methods: ideal decoding, arranging decoding, and antagonizing decoding. Arranging decoding not only can get better communicating effect, but also can promote the deficiencies in reports be correct. So, the spectators using this method are the most important to TV in-depth reports. The ideal decoding can exist theoretically, but appears seldom in fact. The antagonizing decoding is very little because in-depth reports strive impersonality and balance.更多还原