【作者】 朱义；

【导师】 童利忠；

【作者基本信息】 四川大学 ， 企业管理， 2007， 硕士

【摘要】 随着信息技术的发展、竞争环境的迅速变化以及经济的全球化，为了满足企业对物流的复杂需求，一种新的物流方式——第四方物流应运而生。第四方物流提供商是一个供应链的集成商，他对公司内部和具有互补性的服务商所拥有的不同资源、能力和技术能进行整合和管理，并提供一整套供应链解决方案。企业运营战略就目的和功能而言可以分为发展战略和竞争战略。企业的发展战略最关注的是企业核心能力的发展和培育。企业竞争战略的目标是培育企业的长期竞争优势，现代企业的竞争模式已经由原来的排他型竞争模式为主转变为合作型竞争模式为主，而合作竞争的基础是相关企业的能力互补。企业的发展战略和竞争战略是相互联系的。发展是最终的目的，竞争是发展的途径，因为企业必须在竞争中谋求发展；发展又反过来增强竞争能力。所以，企业运营战略必须同时兼顾发展和竞争，在竞争中发展，在发展中增强竞争能力，而发展和竞争最终的归宿就是企业的核心竞争力。本文首先研究了第四方物流的基本概念和特征，揭示了第四方物流的本质。之后对企业运营战略模式进行分析，提出了企业以构建核心竞争力为导向的企业运营战略模式的层次结构模型：(1)外在表现层：服务、营销；(2)中间支撑层：企业文化、组织、制度、创新；(3)内部核心层：质量、成本、效率。同时揭示了个层次之间的关系。并将这些研究应用于第四方物流企业，形成了一个比较完整的第四方物流企业运营战略模式的框架体系。接着对第四方物流企业运营战略模式的核心要素进行深入研究，具体包括第四方物流企业服务的构建，外部组织模式的构建，内部组织能力的培育和企业核心竞争要素的培育。并通过案例进行实证分析。最后得出本文的结论。更多还原

【Abstract】 Along with information technology development, competition environment change rapiddly as well as economical globalization, one kind of new logistics model--the Fourth Party Logistics(4PL) appeared. 4PL is a logistics management concept for designing, co-coordinating and controlling AGILE supply chains and service networks. Therefore, a single and neutral 4PL service provider offers service modules byintegrating specialized service companies.The enterprise operational strategy speaking of the goal and the function may divide into the developmental strategy and the competition strategy. Enterprise’s developmental strategy most pays attention to the enterprise development and the cultivation of core ability. The goal of enterprise competition strategy was cultivates the long-term competitive advantage of enterprise. Enterprise’s developmental strategy and the competition strategy are mutually relate. The development is the final goal, the competition is road of the development. The development and the competition finally home to enterprise’s core competitive ability.This paper has firstly studied the basic concept and the characteristic of the 4PL. and promulgated the essence of the 4PL. And then analysis the operational strategy model of the 4PL enterprise. And advanced the level structural model of enterprise operational strategy model, which guidance is the core competitive ability. Then applies these research to the 4PL enterprise, formed a quite complete operational strategy model of the 4PL enterprise. After that is flowing the thorough research of the core essential factor of the 4PL enterprise operational strategy model, specifically includes the constructing of the 4PL service, the constructing of the exterior orgernizitional partten, the cultivating of the ability of interior organizition and the cultivating of the essence factors of the enterprise competition. This paper also carries on the real case to analysis. Finally obtains the conclusions of this paper.更多还原