【作者】 张锐；

【导师】 王宇奇；

【作者基本信息】 哈尔滨理工大学 ， 技术经济及管理， 2007， 硕士

【摘要】 会展经济又被称为“眼球经济”,会展企业人员毫无疑问的成为了转动这一经济形态的“源”动力。会展企业内人力资源不足与企业快速发展间的矛盾日益突出,因此建立一套完备的会展人才培养体系,加快培养具有高素质的会展业人才是我国当前会展业发展所面临的主要问题,员工培训受到了前所未有的关注。培训的数量、投入增加了,可培训的效果如何,却是企业一直以来忽视的问题。本文运用现代先进的培训评估理论,针对会展企业特性,对构建会展企业培训效果评估体系加以探讨,重点探讨企业培训效果评估的指标体系、评估方法,力求对会展企业培训效果评估工作提出有效的解决方案。论文首先阐述了会展培训的情况,在此基础上给出了会展企业培训效果评估的流程。其次以柯克帕特里克(Kirkpatrick)的四层次培训评估模型为基础,建立了会展企业员工培训效果评估的指标体系。针对各个评估层次,选取相应的方法进行评估并采取了层次分析法对培训项目进行综合评价。最后,运用建立的指标体系和评价方法对会展策划培训这一案例进行分析,验证会展企业员工培训效果评估体系的有效性和适用性。本文的研究成果对会展企业员工培训效果评估工作具有一定借鉴作用。更多还原

【Abstract】 Conference and exhibition (C&E) economy is also called“eyeball economy”. The employees of conference & exhibition enterprise are no doubt the initial power to roll this economic formation. The contradiction of HR deficiency and rapid development in C&E enterprises has become increasingly prominent. Therefore, to establish a full set of HR training system and to fasten the progress of training high quality HR for C&E enterprises are the main problem the C&E enterprises are facing. Employees’training is given more attention than ever before. The training number and investment are increasing, but how about the training effectiveness, the problem has been neglected by the enterprises all the time.In term of the special characteristics of C&E enterprises, this dissertation makes an approach to setting up a training effectiveness evaluation system for C&E enterprises by using modern training evaluation theories, and places emphasis on studing the index system and evaluation method for training effectiveness evaluation with an aim to come up with an effective solution for training effectiveness evaluation of C&E enterprises. Firstly, the dissertation expounds the current situation of C&E enterprises and the process flow of evaluation; Secondly, sets up an evaluation index system based on Donald Kirkpatrick’s evaluation model; Then, in the light of different levels, selects relevant method to evaluate and uses level analyze to make a comprehensive evaluation of the training project; At last, with the index system and evaluating method, this dissertation analyzes the case of conference and exhibition plan training to confirm the effectiveness and applicability of the evaluating system for employees in C&E enterprises. The evaluating work on training effectiveness can benefit from the research result of this dissertation.更多还原